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Company Analysis

WVVI Insider Trading

WILLAMETTE VALLEY VINEYARDS INC | Beverages

Comprehensive Trading Performance Summary

The investment history of corporate insiders at WILLAMETTE VALLEY VINEYARDS INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Beverages sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2014-02-04 22:00 2013-09-17 O BRIEN BETTY M Director SELL $5.37 76 $408 14,624 -0.5%
2013-11-28 02:23 2013-10-10 JONES DELNA L. Director SELL $5.29 7,500 $39,708 6,300 -54.3%
2013-11-26 04:04 2013-11-21 TUREL STANLEY G Director BUY $5.82 1,000 $5,820 4,100 +32.3%
2010-02-12 03:25 2010-02-08 TUREL STANLEY G Director BUY $3.50 500 $1,750 23,792 +2.1%
2009-06-30 20:19 2009-06-29 TUREL STANLEY G Director BUY $2.95 600 $1,770 23,292 +2.6%
2009-06-08 19:35 2009-06-03 TUREL STANLEY G Director BUY $3.25 400 $1,300 22,692 +1.8%
2009-06-01 20:59 2009-05-19 Jeffrey John Fox Officer - CFO BUY $3.63 1,000 $3,631 2,000 +100.0%
2009-04-22 01:32 2009-04-03 BERNAU JAMES W Director, Officer, 10% owner - CEO BUY $2.60 6,942 $18,046 593,994 +1.2%
2008-06-04 19:09 2008-06-03 BERNAU JAMES W Director, Officer, 10% owner - President SELL $5.53 16,100 $88,961 448,378 -3.5%
2008-06-03 21:12 2008-05-30 BERNAU JAMES W Director, Officer, 10% owner - President SELL $6.30 22,000 $138,684 464,478 -4.5%
2008-01-16 21:15 2008-01-15 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $5.77 10,300 $59,406 580,096 -1.7%
2008-01-15 04:37 2008-01-14 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $5.79 6,685 $38,722 590,396 -1.1%
2008-01-14 21:01 2008-01-03 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $6.18 9,795 $60,545 597,081 -1.6%
2007-04-20 03:18 2007-04-11 CARY SEAN M Officer - CONTROLLER SELL $6.86 4,000 $27,430 16,000 -20.0%
2007-04-20 03:02 2007-04-13 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.00 4,554 $31,880 606,876 -0.7%
2007-04-10 03:16 2007-04-04 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.00 1,646 $11,522 611,430 -0.3%
2007-03-06 04:20 2007-03-01 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.00 5,100 $35,702 613,076 -0.8%
2007-01-09 01:51 2006-12-27 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.00 100 $700 618,176 0.0%
2006-12-23 01:25 2006-12-20 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.02 13,331 $93,546 618,276 -2.1%
2006-12-14 01:35 2006-12-11 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.01 7,039 $49,353 631,607 -1.1%
2006-12-12 00:50 2006-12-06 BERNAU JAMES W Director, Officer, 10% owner - President SELL $7.02 45,100 $316,440 638,646 -6.6%
2006-07-08 02:12 2006-07-05 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $8.48 31,250 $265,000 745,276 -4.0%
2006-06-30 21:32 2006-06-27 Ellis James L Director, Officer - VICE-PRESIDENT SELL $9.15 30,500 $279,102 5,300 -85.2%
2006-06-26 23:36 2006-06-22 CARY SEAN M Officer - CONTROLLER SELL $8.03 8,212 $65,906 0 -100.0%
2006-06-23 00:06 2006-06-19 CARY SEAN M Officer - Controller SELL $8.01 1,788 $14,323 8,212 -17.9%
2006-06-21 02:14 2006-06-16 TUREL STANLEY G Director SELL $7.54 4,001 $30,153 10,517 -27.6%
2006-06-14 21:56 2006-05-30 TUREL STANLEY G Director SELL $7.00 6,174 $43,188 14,518 -29.8%
2006-06-14 21:34 2006-06-06 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.70 2,580 $19,866 776,526 -0.3%
2006-06-06 21:42 2006-03-13 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $7.33 63,980 $469,204 779,106 -7.6%
2006-03-31 21:15 2006-03-13 TUREL STANLEY G Director SELL $7.20 21,000 $151,095 20,692 -50.4%
2005-12-23 22:09 2005-11-28 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $6.02 17,105 $102,945 745,086 -2.2%
2005-12-23 21:52 2005-10-06 BERNAU JAMES W Director, Officer, 10% owner - PRESIDENT SELL $6.18 70,328 $434,718 762,191 -8.4%
SHOW ENTRIES

How to Interpret $WVVI Trades

Not every insider transaction in WILLAMETTE VALLEY VINEYARDS INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $WVVI shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for WVVI

Insider activity data for WILLAMETTE VALLEY VINEYARDS INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $WVVI, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.