YUM Insider Trading
YUM BRANDS INC | Retail-Eating Places
Comprehensive Trading Performance Summary
The investment history of corporate insiders at YUM BRANDS INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating Places sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2005-02-05 00:47 | 2005-02-04 | BROLICK EMIL | Officer - Pres., CCO-Taco Bell | OPT+S | $46.00 | 20,000 | $920,056 | 2 | 0.0% |
| 2004-12-14 00:44 | 2004-12-13 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $46.07 | 150,000 | $6,910,845 | 26,227 | 0.0% |
| 2004-12-14 00:15 | 2004-12-13 | CAMPBELL CHRISTAIN | Officer - SVP GC and CFPO | OPT+S | $46.09 | 18,440 | $849,948 | 6,644 | 0.0% |
| 2004-12-10 20:38 | 2004-12-09 | RAWLEY CHARLES E III | Officer - CDO | OPT+S | $45.90 | 32,652 | $1,498,727 | 21,125 | 0.0% |
| 2004-12-09 23:29 | 2004-12-09 | GRISSOM J DAVID | Director | BUY | $45.52 | 3,000 | $136,549 | 1,600 | +100.0% |
| 2004-12-09 22:40 | 2004-12-09 | PEARSON ANDRALL | Director | OPT+S | $45.52 | 50,000 | $2,275,955 | 304,858 | 0.0% |
| 2004-12-09 19:03 | 2004-12-08 | PEARSON ANDRALL | Director | OPT+S | $45.57 | 50,000 | $2,278,390 | 304,858 | 0.0% |
| 2004-12-08 23:30 | 2004-12-08 | BLUM JONATHAN DAVID | Officer - SVP Public Affairs | OPT+S | $45.60 | 8,000 | $364,800 | 4 | 0.0% |
| 2004-11-02 23:35 | 2004-11-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $43.53 | 18,646 | $811,614 | 220 | 0.0% |
| 2004-11-02 22:53 | 2004-11-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $43.43 | 63,354 | $2,751,147 | 26,227 | 0.0% |
| 2004-11-02 19:41 | 2004-11-01 | BASSI PETER A | Officer - President YRI | SELL | $43.41 | 20,524 | $890,959 | 39,004 | -34.5% |
| 2004-11-02 19:09 | 2004-11-01 | BASSI PETER A | Officer - President YRI | OPT+S | $43.53 | 7,418 | $322,938 | 59,528 | 0.0% |
| 2004-11-02 18:49 | 2004-11-01 | RAWLEY CHARLES E III | Officer - CDO | OPT+S | $43.44 | 25,000 | $1,086,088 | 21,125 | 0.0% |
| 2004-11-02 00:39 | 2004-11-01 | PEARSON ANDRALL | Director | SELL | $43.49 | 27,734 | $1,206,279 | 304,858 | -8.3% |
| 2004-11-02 00:13 | 2004-11-01 | PEARSON ANDRALL | Director | OPT+S | $43.38 | 22,266 | $965,897 | 332,592 | 0.0% |
| 2004-11-01 21:40 | 2004-11-01 | CAMPBELL CHRISTAIN | Officer - SVP GC and CFPO | OPT+S | $43.40 | 18,441 | $800,339 | 6,644 | 0.0% |
| 2004-10-05 22:15 | 2004-10-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $40.30 | 7,000 | $282,100 | 220 | 0.0% |
| 2004-10-05 21:58 | 2004-10-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $40.23 | 75,000 | $3,017,003 | 26,227 | 0.0% |
| 2004-10-04 23:25 | 2004-10-01 | BASSI PETER A | Officer - President YRI | OPT+S | $40.25 | 2,306 | $92,817 | 59,528 | 0.0% |
| 2004-10-04 22:54 | 2004-10-01 | BASSI PETER A | Officer - President YRI | OPT+S | $40.22 | 25,636 | $1,031,198 | 59,528 | 0.0% |
| 2004-10-04 22:14 | 2004-10-01 | RAWLEY CHARLES E III | Officer - CDO | OPT+S | $40.23 | 25,000 | $1,005,668 | 21,125 | 0.0% |
| 2004-10-04 21:46 | 2004-10-01 | PEARSON ANDRALL | Director | OPT+S | $40.25 | 36,569 | $1,471,866 | 304,858 | 0.0% |
| 2004-10-04 21:24 | 2004-10-01 | PEARSON ANDRALL | Director | OPT+S | $40.17 | 13,431 | $539,468 | 304,858 | 0.0% |
| 2004-10-01 20:39 | 2004-10-01 | MOORE GREGORY N | Officer - Sr. VP and Controller | OPT+S | $40.15 | 10,000 | $401,530 | 1,507 | 0.0% |
| 2004-10-01 20:19 | 2004-10-01 | LEWIS AYLWIN B | Officer - Pres CMBO and Op Off. | OPT+S | $40.11 | 11,684 | $468,613 | 1,813 | 0.0% |
| 2004-10-01 19:48 | 2004-10-01 | CAMPBELL CHRISTAIN | Officer - SVP GC and CFPO | OPT+S | $40.10 | 18,441 | $739,503 | 6,644 | 0.0% |
| 2004-09-08 16:49 | 2004-09-03 | RAWLEY CHARLES E III | Officer - CDO | OPT+S | $40.07 | 21,350 | $855,595 | 21,125 | 0.0% |
| 2004-09-07 23:25 | 2004-09-03 | MOORE GREGORY N | Officer - Sr. VP and Controller | OPT+S | $40.07 | 39,050 | $1,564,917 | 1,507 | 0.0% |
| 2004-09-03 00:04 | 2004-09-02 | MOORE GREGORY N | Officer - Sr. VP and Controller | OPT+S | $40.03 | 950 | $38,032 | 1,507 | 0.0% |
| 2004-09-02 23:40 | 2004-09-01 | RAWLEY CHARLES E III | Officer - CDO | OPT+S | $40.00 | 38,650 | $1,546,031 | 21,125 | 0.0% |
| 2004-09-01 21:44 | 2004-09-01 | BASSI PETER A | Officer - President YRI | OPT+S | $39.52 | 27,942 | $1,104,371 | 59,528 | 0.0% |
| 2004-09-01 20:44 | 2004-09-01 | PEARSON ANDRALL | Director | OPT+S | $39.52 | 50,000 | $1,976,185 | 304,858 | 0.0% |
| 2004-09-01 20:27 | 2004-09-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $39.53 | 82,000 | $3,241,476 | 220 | 0.0% |
| 2004-09-01 19:26 | 2004-09-01 | CAMPBELL CHRISTAIN | Officer - SVP GC and CFPO | OPT+S | $39.53 | 18,441 | $728,938 | 6,644 | 0.0% |
| 2004-09-01 19:12 | 2004-09-01 | LEWIS AYLWIN B | Officer - Pres CMBO and Op Off. | OPT+S | $39.60 | 11,684 | $462,705 | 1,813 | 0.0% |
| 2004-08-04 21:20 | 2004-08-02 | PEARSON ANDRALL | Director | OPT+S | $38.13 | 23,685 | $903,180 | 306,176 | 0.0% |
| 2004-08-04 20:55 | 2004-08-02 | PEARSON ANDRALL | Director | OPT+S | $38.03 | 26,315 | $1,000,733 | 306,176 | 0.0% |
| 2004-08-04 20:59 | 2004-08-02 | BASSI PETER A | Officer - President YRI | OPT+S | $38.13 | 13,234 | $504,652 | 11,909 | 0.0% |
| 2004-08-04 18:36 | 2004-08-02 | BASSI PETER A | Officer - President YRI | OPT+S | $38.03 | 14,708 | $559,331 | 11,909 | 0.0% |
| 2004-08-04 17:44 | 2004-08-02 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $38.13 | 35,487 | $1,353,226 | 26,225 | 0.0% |
| 2004-08-04 00:01 | 2004-08-02 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $38.03 | 39,477 | $1,501,271 | 26,225 | 0.0% |
| 2004-08-03 22:03 | 2004-08-02 | BROLICK EMIL | Officer - Pres., CCO-Taco Bell | OPT+S | $38.01 | 14,380 | $546,641 | 0 | 0.0% |
| 2004-08-03 21:40 | 2004-08-02 | CAMPBELL CHRISTAIN | Officer - SVP GC and CFPO | OPT+S | $38.07 | 18,441 | $702,095 | 6,642 | 0.0% |
| 2004-08-03 21:04 | 2004-08-02 | LEWIS AYLWIN B | Officer - Pres CMBO and Op Off. | OPT+S | $38.00 | 11,684 | $443,992 | 1,811 | 0.0% |
| 2004-08-03 23:07 | 2004-08-02 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $38.00 | 7,000 | $265,984 | 220 | 0.0% |
| 2004-07-20 21:28 | 2004-07-20 | RYAN THOMAS M | Director | BUY | $39.30 | 1,000 | $39,300 | 2,000 | +100.0% |
| 2004-07-15 21:34 | 2004-07-14 | BROLICK EMIL | Officer - Pres., CCO-Taco Bell | OPT+S | $38.11 | 25,000 | $952,750 | 0 | 0.0% |
| 2004-07-01 23:21 | 2004-07-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $36.76 | 23,850 | $876,674 | 26,225 | 0.0% |
| 2004-07-01 22:54 | 2004-07-01 | NOVAK DAVID C | Director, Officer - Chair CEO and Pres | OPT+S | $36.62 | 26,150 | $957,529 | 26,225 | 0.0% |
| 2004-07-01 22:19 | 2004-07-01 | PEARSON ANDRALL | Director | OPT+S | $36.79 | 13,900 | $511,355 | 306,176 | 0.0% |
How to Interpret $YUM Trades
Not every insider transaction in YUM BRANDS INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $YUM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for YUM
Insider activity data for YUM BRANDS INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $YUM, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.