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Company Analysis

Z Insider Trading

Z | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Z provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2012-09-21 00:10 2012-09-18 Cohen Chad M Officer - CFO & Treasurer OPT+S $42.62 2,541 $108,297 575 0.0%
2012-09-20 00:07 2012-09-17 Bohutinsky Amy Officer - Chief Marketing Officer OPT+S $42.27 3,500 $147,945 0 0.0%
2012-09-20 00:07 2012-09-17 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $42.76 4,100 $175,311 519,208 -0.8%
2012-09-19 00:01 2012-09-14 Rascoff Spencer M Director, Officer - Chief Executive Officer OPT+S $44.45 1,000 $44,450 96,771 0.0%
2012-09-13 02:10 2012-09-11 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $42.90 260,400 $11,171,655 854,230 -23.4%
2012-09-13 01:04 2012-09-12 BLACHFORD ERIK C Director SELL $43.00 75,000 $3,225,000 201,624 -27.1%
2012-09-13 01:04 2012-09-10 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $42.95 256,150 $11,000,387 519,808 -33.0%
2012-09-08 00:04 2012-09-05 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $41.94 2,050 $85,976 520,708 -0.4%
2012-09-07 00:05 2012-09-04 Beitel David A. Officer - Chief Technology Officer SELL $41.46 7,000 $290,195 325,334 -2.1%
2012-09-07 00:05 2012-09-04 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $41.46 10,400 $431,230 906,630 -1.1%
2012-09-06 00:00 2012-08-31 Rascoff Spencer M Director, Officer - Chief Executive Officer OPT+S $41.03 1,000 $41,030 96,771 0.0%
2012-09-05 00:01 2012-08-30 Stephenson Gordon Sheridan Director SELL $41.05 3,500 $143,675 19,000 -15.6%
2012-09-05 00:01 2012-08-30 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $41.00 4,100 $168,114 521,008 -0.8%
2012-08-31 00:02 2012-08-28 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $39.61 10,400 $411,954 909,030 -1.1%
2012-08-30 00:09 2012-08-27 Schwartz Greg M Officer - Chief Revenue Officer OPT+S $37.99 1,058 $40,193 0 0.0%
2012-08-28 00:01 2012-08-23 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $37.94 10,400 $394,611 911,430 -1.1%
2012-08-28 00:01 2012-08-23 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $38.09 82,163 $3,129,449 521,608 -13.6%
2012-08-24 00:02 2012-08-21 Beitel David A. Officer - Chief Technology Officer SELL $37.95 7,000 $265,678 332,334 -2.1%
2012-08-24 00:02 2012-08-21 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $38.06 89,868 $3,420,798 536,532 -14.3%
2012-08-23 00:03 2012-08-20 Cohen Chad M Officer - CFO & Treasurer OPT+S $37.04 2,541 $94,119 575 0.0%
2012-08-23 00:03 2012-08-20 Schwartz Greg M Officer - Chief Revenue Officer OPT+S $37.73 5,000 $188,656 0 0.0%
2012-08-22 00:01 2012-08-17 Rascoff Spencer M Director, Officer - Chief Executive Officer OPT+S $35.77 1,000 $35,770 96,771 0.0%
2012-08-22 00:01 2012-08-17 Stephenson Gordon Sheridan Director SELL $36.50 3,500 $127,750 22,500 -13.5%
2012-08-21 00:03 2012-08-16 Bohutinsky Amy Officer - Chief Marketing Officer OPT+S $35.95 3,500 $125,825 0 0.0%
2012-08-17 00:01 2012-08-14 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $36.74 10,400 $382,106 913,830 -1.1%
2012-08-17 00:01 2012-08-14 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $37.20 5,200 $193,416 545,708 -0.9%
2012-08-15 00:08 2012-08-10 Beitel David A. Officer - Chief Technology Officer OPT+S $37.64 28,000 $1,053,968 339,334 0.0%
2012-08-15 00:08 2012-08-10 KIMBALL RICK 10% owner, Other SELL $37.11 1,858 $68,948 0 -100.0%
2012-08-15 00:08 2012-08-10 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $38.98 35,969 $1,401,978 546,808 -6.2%
2012-08-11 00:03 2012-08-08 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $38.70 10,400 $402,436 916,230 -1.1%
2012-08-10 00:02 2012-08-07 Beitel David A. Officer - Chief Technology Officer SELL $40.14 7,000 $281,005 339,334 -2.0%
2012-08-10 00:01 2012-08-07 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $40.06 4,100 $164,244 547,808 -0.7%
2012-08-08 00:33 2012-08-03 Rascoff Spencer M Director, Officer - Chief Executive Officer OPT+S $37.00 1,000 $37,000 96,771 0.0%
2012-08-07 00:01 2012-08-02 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $37.01 4,100 $151,736 548,408 -0.7%
2012-08-03 00:07 2012-07-31 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $37.55 10,400 $390,511 918,630 -1.1%
2012-07-31 00:02 2012-07-26 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $39.64 10,400 $412,299 921,030 -1.1%
2012-07-28 00:09 2012-07-25 Schwartz Greg M Officer - Chief Revenue Officer OPT+S $41.84 1,058 $44,267 0 0.0%
2012-07-27 00:02 2012-07-24 Beitel David A. Officer - Chief Technology Officer SELL $41.50 7,000 $290,478 346,334 -2.0%
2012-07-26 00:02 2012-07-23 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $41.53 4,100 $170,274 549,008 -0.7%
2012-07-25 00:02 2012-07-20 Rascoff Spencer M Director, Officer - Chief Executive Officer OPT+S $41.63 1,000 $41,630 96,771 0.0%
2012-07-21 00:06 2012-07-18 Cohen Chad M Officer - CFO & Treasurer OPT+S $40.67 2,541 $103,342 575 0.0%
2012-07-20 00:03 2012-07-17 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $41.81 10,400 $434,794 923,430 -1.1%
2012-07-19 00:14 2012-07-16 Bohutinsky Amy Officer - Chief Marketing Officer OPT+S $41.23 3,500 $144,305 0 0.0%
2012-07-19 00:14 2012-07-16 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $41.50 4,100 $170,168 549,608 -0.7%
2012-07-17 00:02 2012-07-12 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $40.78 4,100 $167,205 550,208 -0.7%
2012-07-13 00:02 2012-07-10 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $38.60 10,400 $401,445 925,830 -1.1%
2012-07-13 00:02 2012-07-10 Beitel David A. Officer - Chief Technology Officer SELL $38.61 7,000 $270,250 353,334 -1.9%
2012-07-11 00:06 2012-07-06 Rascoff Spencer M Director, Officer - Chief Executive Officer OPT+S $39.34 1,000 $39,340 96,771 0.0%
2012-07-10 00:06 2012-07-05 Frink Lloyd D Director, Officer, 10% owner - Vice Chairman & President SELL $39.35 10,400 $409,209 928,230 -1.1%
2012-07-10 00:06 2012-07-05 BARTON RICHARD N Director, Officer, 10% owner - Executive Chairman SELL $39.44 4,100 $161,690 550,808 -0.7%
SHOW ENTRIES

How to Interpret $Z Trades

Not every insider transaction in Z is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $Z shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for Z

Insider activity data for Z is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $Z, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.