Food and Kindred Products
Standard Industrial Classification: SIC 2000
Industry Insider Sentiment Analysis
The Food and Kindred Products sector (SIC 2000) acts as a critical barometer for broader economic health. Our real-time monitoring reveals total transactions. Monitoring "cluster buying" is one of the most reliable leading indicators for future sector performance. By analyzing aggregate data across this specific Standard Industrial Classification, investors can filter out individual company volatility and identify high-conviction trends. When multiple directors and officers within the same industry move capital simultaneously, it often signals an upcoming sector-wide revaluation or a fundamental shift in supply chain dynamics that has yet to be recognized by the broader public market.
| Filing Date | Trade Date | Ticker | Company | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025-05-12 15:01 | 2025-05-09 | HAIN | HAIN CELESTIAL GROUP INC | ZIER DAWN M. | Director | BUY | $1.60 | 200,000 | $320,140 | 288,229 |
| 2025-05-12 15:00 | 2025-05-09 | HAIN | HAIN CELESTIAL GROUP INC | Sims Michael B | Director | BUY | $1.61 | 232,500 | $373,279 | 300,755 |
| 2025-04-29 03:07 | 2025-04-25 | BYND | BEYOND MEAT, INC. | GRAYSON CHELSEA A | Director | SELL | $2.54 | 1,125 | $2,858 | 44,794 |
| 2025-04-23 23:15 | 2025-04-21 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $32.68 | 24,000 | $784,320 | 6,942,890 |
| 2025-04-23 00:01 | 2025-04-21 | BOF | BranchOut Food Inc. | Jones Byron Riche | Director | BUY | $1.74 | 500 | $870 | 149,289 |
| 2025-04-17 00:00 | 2025-04-14 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $33.69 | 45,124 | $1,520,228 | 703,736 |
| 2025-04-12 01:03 | 2025-04-11 | SMPL | Simply Good Foods Co | Heflin Stuart E. Jr. | Officer | SELL | $37.25 | 5,000 | $186,260 | 12,839 |
| 2025-04-03 01:38 | 2025-04-01 | BRBR | BELLRING BRANDS, INC. | CORNILLE DOUGLAS J | Officer | SELL | $75.13 | 3,192 | $239,815 | 57,836 |
| 2025-04-03 01:37 | 2025-04-01 | BRBR | BELLRING BRANDS, INC. | SINGH ROBIN | Officer | SELL | $75.14 | 4,157 | $312,357 | 30,079 |
| 2025-04-02 23:07 | 2025-03-31 | CPB | CAMPBELL'S Co | Brawley Charles A. III | Officer | SELL | $40.03 | 2,498 | $100,000 | 37,590 |
| 2025-03-28 03:00 | 2025-03-25 | BYND | BEYOND MEAT, INC. | GRAYSON CHELSEA A | Director | SELL | $3.28 | 1,110 | $3,641 | 45,919 |
| 2025-03-26 23:15 | 2025-03-24 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $31.39 | 4,000 | $125,560 | 6,966,890 |
| 2025-03-21 23:15 | 2025-03-19 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $29.46 | 20,000 | $589,200 | 6,970,890 |
| 2025-03-18 23:15 | 2025-03-14 | VITL | Vital Farms, Inc. | Khoury Karl | Director | SELL | $31.02 | 10,839 | $336,226 | 131,366 |
| 2025-03-15 02:48 | 2025-03-13 | BYND | BEYOND MEAT, INC. | GRAYSON CHELSEA A | Director | SELL | $3.29 | 3,330 | $10,956 | 47,029 |
| 2025-03-14 23:15 | 2025-03-12 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $31.57 | 45,372 | $1,432,321 | 701,158 |
| 2025-03-07 01:05 | 2025-03-04 | LSF | Laird Superfood, Inc. | Vieth Jason D. | Director, Officer | BUY | $5.37 | 10,000 | $53,650 | 684,969 |
| 2025-03-07 00:58 | 2025-03-04 | LSF | Laird Superfood, Inc. | Hamill Anna | Officer | BUY | $5.55 | 3,604 | $19,996 | 108,544 |
| 2025-02-27 04:59 | 2025-02-24 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $72.65 | 29,723 | $2,159,361 | 803,457 |
| 2025-02-25 01:00 | 2025-02-21 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $73.47 | 15,000 | $1,102,001 | 833,180 |
| 2025-02-21 16:00 | 2025-02-20 | HAIN | HAIN CELESTIAL GROUP INC | Marquardt Chad D. | Officer | BUY | $4.04 | 3,200 | $12,928 | 23,025 |
| 2025-02-22 02:03 | 2025-02-20 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $74.72 | 46,766 | $3,494,519 | 848,180 |
| 2025-02-22 00:15 | 2025-02-19 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $34.94 | 24,000 | $838,574 | 6,990,890 |
| 2025-02-21 00:35 | 2025-02-19 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $77.35 | 43,511 | $3,365,576 | 894,946 |
| 2025-02-20 00:42 | 2025-02-18 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $77.37 | 44,249 | $3,423,488 | 938,457 |
| 2025-02-19 04:12 | 2025-02-14 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $77.04 | 79,068 | $6,091,114 | 982,706 |
| 2025-02-15 00:15 | 2025-02-12 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $35.27 | 44,970 | $1,586,092 | 675,732 |
| 2025-02-15 00:50 | 2025-02-13 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $77.52 | 48,230 | $3,738,790 | 1,061,774 |
| 2025-02-14 01:11 | 2025-02-12 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $76.91 | 28,453 | $2,188,320 | 1,110,004 |
| 2025-02-13 04:36 | 2025-02-11 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $75.86 | 28,234 | $2,141,936 | 1,138,457 |
| 2025-02-12 04:13 | 2025-02-10 | BRBR | BELLRING BRANDS, INC. | VITALE ROBERT V | Director | SELL | $75.30 | 5,100 | $384,030 | 1,166,691 |
| 2025-01-24 00:15 | 2025-01-21 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $43.19 | 24,000 | $1,036,579 | 7,014,890 |
| 2025-01-23 00:15 | 2025-01-17 | VITL | Vital Farms, Inc. | McKeon Kathryn | Officer | OPT+S | $44.05 | 12,300 | $541,815 | 46,203 |
| 2025-01-23 00:15 | 2025-01-17 | VITL | Vital Farms, Inc. | Bal Joanne | Officer | OPT+S | $45.10 | 28,246 | $1,273,895 | 59,371 |
| 2025-01-16 00:15 | 2025-01-13 | VITL | Vital Farms, Inc. | McKeon Kathryn | Officer | OPT+S | $42.08 | 12,300 | $517,584 | 46,203 |
| 2025-01-16 00:15 | 2025-01-13 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $42.24 | 44,628 | $1,884,908 | 668,202 |
| 2025-01-07 00:02 | 2025-01-03 | CPB | CAMPBELL'S Co | Sanzio Anthony | Officer | SELL | $41.90 | 2,000 | $83,805 | 16,551 |
| 2025-01-04 00:43 | 2024-12-31 | SOWG | Sow Good Inc. | Goldfarb Ira | Director, Officer, 10% owner | BUY | $2.05 | 12,374 | $25,367 | 552,178 |
| 2025-01-04 00:42 | 2024-12-31 | SOWG | Sow Good Inc. | Goldfarb Claudia | Director, Officer, 10% owner | BUY | $2.05 | 12,374 | $25,367 | 548,364 |
| 2024-12-24 00:15 | 2024-12-19 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $38.19 | 24,000 | $916,478 | 7,038,890 |
| 2024-12-17 04:04 | 2024-12-12 | BYND | BEYOND MEAT, INC. | Brown Ethan | Director, Officer | OPT+S | $3.81 | 475,772 | $1,810,408 | 1,703,288 |
| 2024-12-17 00:15 | 2024-12-12 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $37.38 | 129,273 | $4,831,682 | 660,330 |
| 2024-11-22 00:15 | 2024-11-19 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $30.00 | 5,000 | $150,000 | 606,025 |
| 2024-11-22 00:15 | 2024-11-19 | VITL | Vital Farms, Inc. | OHAYER MATTHEW | Director, Officer, 10% owner | SELL | $29.73 | 24,000 | $713,587 | 7,109,277 |
| 2024-11-21 00:22 | 2024-11-18 | SMPL | Simply Good Foods Co | KRAFT TIMOTHY RICHARD | Officer | OPT+S | $37.60 | 76,761 | $2,886,229 | 40,068 |
| 2024-11-19 01:14 | 2024-11-15 | BGS | B&G Foods, Inc. | Hart Eric H | Officer | BUY | $6.25 | 5,000 | $31,239 | 88,899 |
| 2024-11-15 04:19 | 2024-11-14 | SMPL | Simply Good Foods Co | Matthews Timothy Allen | Officer | SELL | $37.31 | 5,325 | $198,690 | 17,063 |
| 2024-11-15 04:19 | 2024-11-14 | SMPL | Simply Good Foods Co | Ratzan Brian K. | Director | SELL | $37.38 | 50,000 | $1,869,005 | 2,049,387 |
| 2024-11-15 00:15 | 2024-11-12 | VITL | Vital Farms, Inc. | Diez-Canseco Russell | Director, Officer | OPT+S | $28.80 | 40,650 | $1,170,858 | 605,699 |
| 2024-11-14 01:48 | 2024-11-13 | BGS | B&G Foods, Inc. | Vogel Andrew D | Officer | BUY | $6.36 | 7,500 | $47,700 | 37,064 |
Sector-Wide Insider Alpha
Analyzing insider movements across the Food and Kindred Products sector provides a macro-view of executive conviction. When multiple leaders in different companies within the same SIC code (2000) simultaneously buy shares, it often indicates an industry-wide undervaluation or a positive shift in market cycles.
SEC Filings in Food and Kindred Products
Every transaction in the Food and Kindred Products industry is reported via Form 4 disclosures. By filtering these filings by industry, investors can detect institutional-scale sentiment shifts before they are reflected in broader market indices, following the capital flow of those with intimate industry knowledge.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.