Sporting & Athletic Goods, NEC
Standard Industrial Classification: SIC 3949
Industry Insider Sentiment Analysis
The Sporting & Athletic Goods, NEC sector (SIC 3949) acts as a critical barometer for broader economic health. Our real-time monitoring reveals total transactions. Monitoring "cluster buying" is one of the most reliable leading indicators for future sector performance. By analyzing aggregate data across this specific Standard Industrial Classification, investors can filter out individual company volatility and identify high-conviction trends. When multiple directors and officers within the same industry move capital simultaneously, it often signals an upcoming sector-wide revaluation or a fundamental shift in supply chain dynamics that has yet to be recognized by the broader public market.
| Filing Date | Trade Date | Ticker | Company | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-08-21 20:42 | 2026-08-19 | PTON | PELOTON INTERACTIVE, INC. | Sanders Dion C. | Officer | SELL | $5.45 | 112,512 | $613,427 | 18,801 |
| 2026-08-21 20:42 | 2026-08-19 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | SELL | $5.45 | 4,912 | $26,780 | 267,729 |
| 2026-08-19 14:29 | 2026-08-18 | JOUT | JOHNSON OUTDOORS INC | Stevens Edward A | Director | SELL | $47.86 | 6,250 | $299,125 | 10,640 |
| 2026-08-18 20:47 | 2026-08-17 | PTON | PELOTON INTERACTIVE, INC. | Boone Karen | Director | SELL | $5.35 | 25,000 | $133,665 | 236,063 |
| 2026-08-18 20:48 | 2026-08-17 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | OPT+S | $5.36 | 36,439 | $195,437 | 272,641 |
| 2026-08-13 21:00 | 2026-08-11 | ESCA | ESCALADE INC | Williams Edward E | Director | SELL | $20.98 | 33,050 | $693,253 | 129,452 |
| 2026-08-10 20:22 | 2026-08-06 | CALY | Callaway Golf Co | BREWER OLIVER G III | Director, Officer | SELL | $18.29 | 68,874 | $1,259,919 | 200,983 |
| 2026-08-10 20:22 | 2026-08-06 | CALY | Callaway Golf Co | Hickey Glenn F. | Officer | SELL | $18.74 | 28,843 | $540,558 | 72,239 |
| 2026-08-07 20:30 | 2026-08-06 | ESCA | ESCALADE INC | Baalmann Richard Fenton JR | Director | SELL | $22.27 | 5,000 | $111,359 | 97,794 |
| 2026-08-06 20:30 | 2026-08-04 | ESCA | ESCALADE INC | Glazer Walter P. Jr. | Director | SELL | $21.08 | 16,374 | $345,108 | 344,380 |
| 2026-08-06 20:30 | 2026-08-04 | ESCA | ESCALADE INC | Wawrin Stephen | Officer | SELL | $21.40 | 3,177 | $67,999 | 45,000 |
| 2026-07-22 20:09 | 2026-07-20 | PTON | PELOTON INTERACTIVE, INC. | Kirol Charles Peter | Officer | SELL | $6.49 | 3,198 | $20,753 | 161,242 |
| 2026-07-16 20:13 | 2026-07-14 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | SELL | $6.12 | 5,000 | $30,589 | 229,046 |
| 2026-06-13 01:50 | 2026-06-11 | GOLF | Acushnet Holdings Corp. | Mohamed Nicholas N | Officer | SELL | $95.00 | 529 | $50,241 | 2,868 |
| 2026-06-11 20:06 | 2026-06-09 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | SELL | $5.66 | 5,000 | $28,300 | 234,046 |
| 2026-06-11 20:54 | 2026-06-11 | JOUT | JOHNSON OUTDOORS INC | FAHEY JOHN M JR | Director | SELL | $45.80 | 2,000 | $91,600 | 18,103 |
| 2026-06-09 19:37 | 2026-06-08 | GMEX | GMEX Robotics Corp | HRT FINANCIAL LP | 10% owner | SELL | $0.98 | 79,257 | $77,672 | 26,936 |
| 2026-06-09 19:37 | 2026-06-05 | GMEX | GMEX Robotics Corp | HRT FINANCIAL LP | 10% owner | BUY | $0.92 | 65,025 | $59,628 | 106,193 |
| 2026-05-28 23:05 | 2026-05-27 | GOLF | Acushnet Holdings Corp. | Pelisek Steven Francis | Officer | SELL | $91.26 | 15,000 | $1,368,932 | 70,512 |
| 2026-05-27 22:12 | 2026-05-22 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | SELL | $5.45 | 5,000 | $27,250 | 239,046 |
| 2026-05-26 21:31 | 2026-05-26 | JOUT | JOHNSON OUTDOORS INC | FAHEY JOHN M JR | Director | SELL | $43.85 | 1,140 | $49,989 | 20,103 |
| 2026-05-21 21:22 | 2026-05-20 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | SELL | $5.19 | 5,973 | $30,981 | 244,046 |
| 2026-05-21 21:22 | 2026-05-20 | PTON | PELOTON INTERACTIVE, INC. | Sanders Dion C. | Officer | SELL | $5.19 | 112,523 | $583,601 | 0 |
| 2026-05-19 20:13 | 2026-05-11 | CALY | Callaway Golf Co | ANDERSON ERIK J | Director | SELL | $16.78 | 100,000 | $1,677,500 | 580,459 |
| 2026-05-19 21:28 | 2026-05-18 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | OPT+S | $5.27 | 29,075 | $153,353 | 250,019 |
| 2026-05-11 20:33 | 2026-05-07 | ESCA | ESCALADE INC | Glazer Walter P. Jr. | Director | SELL | $19.83 | 33,626 | $666,891 | 360,754 |
| 2026-04-30 19:29 | 2026-04-29 | GMEX | GMEX Robotics Corp | HRT FINANCIAL LP | 10% owner | SELL | $0.28 | 401,228 | $110,739 | 0 |
| 2026-04-30 19:29 | 2026-04-28 | GMEX | GMEX Robotics Corp | HRT FINANCIAL LP | 10% owner | BUY | $0.35 | 135,198 | $47,725 | 389,115 |
| 2026-04-29 20:14 | 2026-04-27 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | SELL | $5.50 | 15,000 | $82,500 | 199,059 |
| 2026-04-28 20:10 | 2026-04-24 | GMEX | GMEX Robotics Corp | HRT FINANCIAL LP | 10% owner | BUY | $0.53 | 182,636 | $96,067 | 253,917 |
| 2026-04-22 20:16 | 2026-04-20 | PTON | PELOTON INTERACTIVE, INC. | Kirol Charles Peter | Officer | SELL | $5.16 | 3,670 | $18,948 | 121,442 |
| 2026-04-17 20:14 | 2026-04-16 | PTON | PELOTON INTERACTIVE, INC. | Kirol Charles Peter | Officer | OPT+S | $5.02 | 19,806 | $99,436 | 125,112 |
| 2026-04-01 17:32 | 2026-03-31 | SBDS | Solo Brands, Inc. | Larson John P. | Director, Officer | BUY | $3.91 | 2,559 | $9,998 | 87,175 |
| 2026-03-31 11:42 | 2026-03-30 | SBDS | Solo Brands, Inc. | Tarbox Andrea K | Director | BUY | $4.07 | 2,211 | $9,000 | 6,584 |
| 2026-03-31 11:45 | 2026-03-30 | SBDS | Solo Brands, Inc. | Larson John P. | Director, Officer | BUY | $3.68 | 4,073 | $14,999 | 84,616 |
| 2026-03-31 11:47 | 2026-03-30 | SBDS | Solo Brands, Inc. | Vanzura Elisabeth | Director, Officer | BUY | $3.77 | 1,500 | $5,655 | 8,947 |
| 2026-03-17 20:14 | 2026-03-16 | PTON | PELOTON INTERACTIVE, INC. | Coddington Elizabeth F | Officer | OPT+S | $3.87 | 21,819 | $84,501 | 346,535 |
| 2026-03-17 20:13 | 2026-03-16 | PTON | PELOTON INTERACTIVE, INC. | Caldwell Nick V. | Officer | OPT+S | $3.86 | 42,632 | $164,768 | 880,956 |
| 2026-03-17 20:48 | 2026-03-17 | JOUT | JOHNSON OUTDOORS INC | FAHEY JOHN M JR | Director | SELL | $44.63 | 2,368 | $105,684 | 21,243 |
| 2026-03-10 20:08 | 2026-03-09 | GOLF | Acushnet Holdings Corp. | Reidy Brendan J. | Officer | SELL | $92.67 | 9,489 | $879,356 | 55,920 |
| 2026-03-07 00:38 | 2026-03-04 | GOLF | Acushnet Holdings Corp. | Hewett Gregory A. | Director | SELL | $100.00 | 4,206 | $420,600 | 37,017 |
| 2026-03-06 00:14 | 2026-03-04 | GOLF | Acushnet Holdings Corp. | Mohamed Nicholas N | Officer | SELL | $99.00 | 952 | $94,248 | 3,397 |
| 2026-03-03 01:29 | 2026-03-02 | JOUT | JOHNSON OUTDOORS INC | FAHEY JOHN M JR | Director | SELL | $49.07 | 1,588 | $77,923 | 23,611 |
| 2026-02-26 01:16 | 2026-02-23 | CALY | Callaway Golf Co | ANDERSON ERIK J | Director | SELL | $13.82 | 10,000 | $138,220 | 680,459 |
| 2026-02-25 02:54 | 2026-02-20 | PTON | PELOTON INTERACTIVE, INC. | Sanders Dion C. | Officer | SELL | $4.41 | 146,844 | $647,934 | 0 |
| 2026-02-25 02:55 | 2026-02-20 | PTON | PELOTON INTERACTIVE, INC. | Cotter Jennifer Cunningham | Officer | SELL | $4.41 | 154,497 | $681,672 | 100,269 |
| 2026-02-24 21:19 | 2026-02-23 | JOUT | JOHNSON OUTDOORS INC | Sheahan Richard Casey | Director | SELL | $49.77 | 7,580 | $377,257 | 5,739 |
| 2026-02-20 02:11 | 2026-02-17 | CALY | Callaway Golf Co | ANDERSON ERIK J | Director | SELL | $13.57 | 70,000 | $949,802 | 690,459 |
| 2026-02-19 03:23 | 2026-02-17 | PTON | PELOTON INTERACTIVE, INC. | Baig Saqib | Officer | OPT+S | $4.16 | 36,640 | $152,587 | 214,059 |
| 2026-02-19 03:24 | 2026-02-17 | PTON | PELOTON INTERACTIVE, INC. | Caldwell Nick V. | Officer | OPT+S | $4.15 | 50,570 | $209,886 | 807,847 |
Sector-Wide Insider Alpha
Analyzing insider movements across the Sporting & Athletic Goods, NEC sector provides a macro-view of executive conviction. When multiple leaders in different companies within the same SIC code (3949) simultaneously buy shares, it often indicates an industry-wide undervaluation or a positive shift in market cycles.
SEC Filings in Sporting & Athletic Goods, NEC
Every transaction in the Sporting & Athletic Goods, NEC industry is reported via Form 4 disclosures. By filtering these filings by industry, investors can detect institutional-scale sentiment shifts before they are reflected in broader market indices, following the capital flow of those with intimate industry knowledge.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.