Sporting & Athletic Goods, NEC
Standard Industrial Classification: SIC 3949
Industry Insider Sentiment Analysis
The Sporting & Athletic Goods, NEC sector (SIC 3949) acts as a critical barometer for broader economic health. Our real-time monitoring reveals total transactions. Monitoring "cluster buying" is one of the most reliable leading indicators for future sector performance. By analyzing aggregate data across this specific Standard Industrial Classification, investors can filter out individual company volatility and identify high-conviction trends. When multiple directors and officers within the same industry move capital simultaneously, it often signals an upcoming sector-wide revaluation or a fundamental shift in supply chain dynamics that has yet to be recognized by the broader public market.
| Filing Date | Trade Date | Ticker | Company | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After |
|---|---|---|---|---|---|---|---|---|---|---|
| 2020-12-24 00:36 | 2020-12-22 | PTON | PELOTON INTERACTIVE, INC. | Cortese Thomas | Officer | OPT+S | $157.30 | 150,000 | $23,594,415 | 413 |
| 2020-12-22 00:31 | 2020-12-17 | PTON | PELOTON INTERACTIVE, INC. | Draft Howard C. | Director | OPT+S | $136.24 | 20,000 | $2,724,750 | 143,695 |
| 2020-12-18 19:34 | 2020-12-17 | JOUT | JOHNSON OUTDOORS INC | FAHEY JOHN M JR | Director | SELL | $96.77 | 1,000 | $96,770 | 18,995 |
| 2020-12-17 22:03 | 2020-12-16 | JOUT | JOHNSON OUTDOORS INC | Lang Edward F | Director | SELL | $99.45 | 550 | $54,698 | 20,019 |
| 2020-12-17 03:29 | 2020-12-14 | YETI | YETI Holdings, Inc. | Reintjes Matthew J | Director, Officer | SELL | $70.03 | 20,000 | $1,400,504 | 337,745 |
| 2020-12-17 00:34 | 2020-12-15 | PTON | PELOTON INTERACTIVE, INC. | Foley John Paul | Director, Officer | SELL | $125.50 | 100,000 | $12,550,160 | 100,000 |
| 2020-12-17 00:32 | 2020-12-14 | PTON | PELOTON INTERACTIVE, INC. | LYNCH WILLIAM | Director, Officer | OPT+S | $122.25 | 163,500 | $19,988,104 | 0 |
| 2020-12-15 23:44 | 2020-12-15 | JOUT | JOHNSON OUTDOORS INC | Sheahan Richard Casey | Director | SELL | $98.92 | 1,279 | $126,519 | 3,394 |
| 2020-12-15 23:06 | 2020-12-15 | JOUT | JOHNSON OUTDOORS INC | FAHEY JOHN M JR | Director | SELL | $98.90 | 1,914 | $189,295 | 19,995 |
| 2020-12-12 00:37 | 2020-12-09 | PTON | PELOTON INTERACTIVE, INC. | CALLAGHAN JON | Director, 10% owner | SELL | $114.78 | 15,000 | $1,721,723 | 918,954 |
| 2020-12-12 00:33 | 2020-12-09 | PTON | PELOTON INTERACTIVE, INC. | Cortese Thomas | Officer | OPT+S | $115.71 | 40,000 | $4,628,548 | 413 |
| 2020-12-11 00:33 | 2020-12-08 | ESCA | ESCALADE INC | Glazer Walter P. Jr. | Director | BUY | $18.59 | 20,884 | $388,142 | 273,332 |
| 2020-12-05 00:32 | 2020-12-03 | PTON | PELOTON INTERACTIVE, INC. | Garavaglia Mariana | Officer | OPT+S | $115.04 | 5,209 | $599,269 | 2,856 |
| 2020-12-04 01:47 | 2020-12-03 | ELY | Callaway Golf Co | Hickey Glenn F. | Officer | SELL | $23.11 | 7,919 | $183,008 | 15,699 |
| 2020-12-03 00:46 | 2020-11-30 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $64.17 | 2,486 | $159,524 | 1,659,365 |
| 2020-12-03 00:04 | 2020-12-01 | JOUT | JOHNSON OUTDOORS INC | PYLE THOMAS F JR | Director | SELL | $83.58 | 2,981 | $249,153 | 47,198 |
| 2020-12-02 02:35 | 2020-12-01 | ELY | Callaway Golf Co | Hickey Glenn F. | Officer | SELL | $22.37 | 6,148 | $137,531 | 23,618 |
| 2020-12-02 00:31 | 2020-11-30 | PTON | PELOTON INTERACTIVE, INC. | Garavaglia Mariana | Officer | OPT+S | $112.31 | 4,688 | $526,498 | 2,856 |
| 2020-12-02 00:16 | 2020-11-30 | CLAR | Clarus Corp | HOUSE DONALD | Director | SELL | $14.40 | 7,612 | $109,621 | 160,000 |
| 2020-11-28 03:26 | 2020-11-25 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $64.07 | 38,149 | $2,444,058 | 1,661,851 |
| 2020-11-26 02:10 | 2020-11-23 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $62.29 | 74,000 | $4,609,571 | 1,700,000 |
| 2020-11-20 03:02 | 2020-11-17 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $57.60 | 73,042 | $4,207,197 | 1,774,000 |
| 2020-11-20 02:59 | 2020-11-17 | YETI | YETI Holdings, Inc. | Zambetti Kirk A | Officer | OPT+S | $57.34 | 13,000 | $745,368 | 23,449 |
| 2020-11-19 00:31 | 2020-11-17 | PTON | PELOTON INTERACTIVE, INC. | Draft Howard C. | Director | OPT+S | $101.44 | 20,000 | $2,028,898 | 148,695 |
| 2020-11-18 05:26 | 2020-11-13 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $57.16 | 85,117 | $4,865,228 | 1,832,433 |
| 2020-11-18 02:25 | 2020-11-16 | YETI | YETI Holdings, Inc. | Reintjes Matthew J | Director, Officer | SELL | $56.83 | 25,809 | $1,466,617 | 357,745 |
| 2020-11-18 00:30 | 2020-11-16 | PTON | PELOTON INTERACTIVE, INC. | LYNCH WILLIAM | Director, Officer | OPT+S | $100.11 | 169,424 | $16,960,562 | 0 |
| 2020-11-13 03:52 | 2020-11-10 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $55.22 | 23,796 | $1,314,087 | 1,900,527 |
| 2020-11-13 00:40 | 2020-11-09 | PTON | PELOTON INTERACTIVE, INC. | Woodworth Jill | Officer | OPT+S | $103.63 | 150,000 | $15,544,710 | 0 |
| 2020-11-13 00:37 | 2020-11-09 | PTON | PELOTON INTERACTIVE, INC. | Foley John Paul | Director, Officer | SELL | $103.60 | 100,000 | $10,360,120 | 200,000 |
| 2020-11-13 05:45 | 2020-11-11 | PTON | PELOTON INTERACTIVE, INC. | CALLAGHAN JON | Director | SELL | $103.39 | 15,000 | $1,550,799 | 904,597 |
| 2020-11-13 00:42 | 2020-11-09 | PTON | PELOTON INTERACTIVE, INC. | Thomas-Graham Pamela | Director | OPT+S | $103.49 | 75,000 | $7,761,630 | 0 |
| 2020-11-11 05:02 | 2020-11-06 | YETI | YETI Holdings, Inc. | Seiders Roy J | Director | SELL | $56.93 | 18,045 | $1,027,304 | 1,919,564 |
| 2020-11-11 02:08 | 2020-11-06 | YETI | YETI Holdings, Inc. | Barksdale Bryan C. | Officer | OPT+S | $59.16 | 20,000 | $1,183,194 | 22,005 |
| 2020-11-05 00:31 | 2020-11-03 | PTON | PELOTON INTERACTIVE, INC. | Garavaglia Mariana | Officer | OPT+S | $112.02 | 5,208 | $583,390 | 1,101 |
| 2020-11-03 18:44 | 2020-11-02 | JOUT | JOHNSON OUTDOORS INC | PYLE THOMAS F JR | Director | SELL | $87.13 | 2,981 | $259,743 | 50,179 |
| 2020-10-30 23:30 | 2020-10-28 | PTON | PELOTON INTERACTIVE, INC. | Garavaglia Mariana | Officer | OPT+S | $122.08 | 4,688 | $572,332 | 1,101 |
| 2020-10-28 23:31 | 2020-10-26 | YETI | YETI Holdings, Inc. | Castro Hollie Sammons | Officer | OPT+S | $50.00 | 6,570 | $328,500 | 21,728 |
| 2020-10-28 18:30 | 2020-10-27 | JOUT | JOHNSON OUTDOORS INC | PYLE THOMAS F JR | Director | SELL | $85.89 | 2,981 | $256,052 | 53,160 |
| 2020-10-21 00:37 | 2020-10-19 | PTON | PELOTON INTERACTIVE, INC. | Draft Howard C. | Director | OPT+S | $131.65 | 20,000 | $2,632,994 | 153,695 |
| 2020-10-16 23:36 | 2020-10-14 | PTON | PELOTON INTERACTIVE, INC. | LYNCH WILLIAM | Director, Officer | OPT+S | $131.46 | 183,500 | $24,122,158 | 0 |
| 2020-10-14 23:40 | 2020-10-12 | YETI | YETI Holdings, Inc. | Reintjes Matthew J | Director, Officer | SELL | $50.54 | 10,000 | $505,385 | 383,554 |
| 2020-10-06 23:46 | 2020-10-05 | PTON | PELOTON INTERACTIVE, INC. | Garavaglia Mariana | Officer | OPT+S | $109.49 | 5,209 | $570,343 | 1,101 |
| 2020-09-29 23:30 | 2020-09-28 | PTON | PELOTON INTERACTIVE, INC. | Garavaglia Mariana | Officer | OPT+S | $97.09 | 4,688 | $455,165 | 1,101 |
| 2020-09-24 00:42 | 2020-09-23 | AOUT | American Outdoor Brands Inc. | Fulmer Hugh Andrew | Officer | BUY | $13.26 | 10,000 | $132,570 | 36,707 |
| 2020-09-24 00:41 | 2020-09-23 | AOUT | American Outdoor Brands Inc. | Murphy Brian Daniel | Director, Officer | BUY | $13.28 | 10,000 | $132,770 | 71,481 |
| 2020-09-24 00:43 | 2020-09-21 | AOUT | American Outdoor Brands Inc. | Gluchowski Gregory J. Jr. | Director | BUY | $13.39 | 10,000 | $133,900 | 36,744 |
| 2020-09-24 00:44 | 2020-09-21 | AOUT | American Outdoor Brands Inc. | WADECKI ISABELL MARIE | Director | BUY | $12.97 | 1,500 | $19,448 | 29,918 |
| 2020-09-21 23:51 | 2020-09-17 | PTON | PELOTON INTERACTIVE, INC. | Draft Howard C. | Director | OPT+S | $83.06 | 20,000 | $1,661,264 | 158,695 |
| 2020-09-18 18:56 | 2020-09-18 | JOUT | JOHNSON OUTDOORS INC | Johnson David W | Officer | SELL | $83.47 | 1,000 | $83,470 | 14,735 |
Sector-Wide Insider Alpha
Analyzing insider movements across the Sporting & Athletic Goods, NEC sector provides a macro-view of executive conviction. When multiple leaders in different companies within the same SIC code (3949) simultaneously buy shares, it often indicates an industry-wide undervaluation or a positive shift in market cycles.
SEC Filings in Sporting & Athletic Goods, NEC
Every transaction in the Sporting & Athletic Goods, NEC industry is reported via Form 4 disclosures. By filtering these filings by industry, investors can detect institutional-scale sentiment shifts before they are reflected in broader market indices, following the capital flow of those with intimate industry knowledge.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.