Services-Personal Services
Standard Industrial Classification: SIC 7200
Industry Insider Sentiment Analysis
The Services-Personal Services sector (SIC 7200) acts as a critical barometer for broader economic health. Our real-time monitoring reveals total transactions. Monitoring "cluster buying" is one of the most reliable leading indicators for future sector performance. By analyzing aggregate data across this specific Standard Industrial Classification, investors can filter out individual company volatility and identify high-conviction trends. When multiple directors and officers within the same industry move capital simultaneously, it often signals an upcoming sector-wide revaluation or a fundamental shift in supply chain dynamics that has yet to be recognized by the broader public market.
| Filing Date | Trade Date | Ticker | Company | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-02-18 01:36 | 2026-02-17 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.47 | 3,300 | $4,851 | 437,990 |
| 2026-02-12 00:38 | 2026-02-09 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.64 | 3,000 | $4,920 | 434,690 |
| 2026-02-11 01:03 | 2026-02-06 | YELP | YELP INC | Nachman Joseph R | Officer | SELL | $24.34 | 7,000 | $170,400 | 287,561 |
| 2026-02-10 23:06 | 2026-02-09 | UNF | UNIFIRST CORP | Ross William Masters | Officer | SELL | $201.38 | 1,128 | $227,157 | 3,849 |
| 2026-02-06 01:43 | 2026-02-03 | YELP | YELP INC | Stoppelman Jeremy | Director, Officer | OPT+S | $25.36 | 66,200 | $1,678,958 | 964,827 |
| 2026-02-05 00:51 | 2026-02-02 | YELP | YELP INC | Saldanha Craig | Officer | SELL | $27.40 | 1,200 | $32,880 | 190,879 |
| 2026-02-03 03:19 | 2026-01-29 | YELP | YELP INC | Stoppelman Jeremy | Director, Officer | OPT+S | $27.38 | 90,000 | $2,464,353 | 756,458 |
| 2026-02-03 01:25 | 2026-02-02 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.68 | 2,900 | $4,872 | 431,690 |
| 2026-01-29 00:57 | 2026-01-26 | YELP | YELP INC | Stoppelman Jeremy | Director, Officer | OPT+S | $27.86 | 90,000 | $2,507,238 | 756,458 |
| 2026-01-28 00:47 | 2026-01-26 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.81 | 2,700 | $4,874 | 428,790 |
| 2026-01-24 00:41 | 2026-01-21 | YELP | YELP INC | Stoppelman Jeremy | Director, Officer | OPT+S | $28.78 | 90,000 | $2,590,047 | 756,458 |
| 2026-01-22 00:54 | 2026-01-16 | CBDS | Dogecoin Cash, Inc. | TOBIAS DAVID | Director, Officer, 10% owner | SELL | $0.02 | 430,551 | $8,353 | 25,828,000 |
| 2026-01-21 00:45 | 2026-01-15 | YELP | YELP INC | Stoppelman Jeremy | Director, Officer | OPT+S | $28.51 | 90,000 | $2,565,531 | 756,458 |
| 2026-01-21 00:00 | 2026-01-20 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.61 | 3,100 | $4,988 | 426,090 |
| 2026-01-16 00:36 | 2026-01-14 | CBDS | Dogecoin Cash, Inc. | TOBIAS DAVID | Director, Officer, 10% owner | SELL | $0.02 | 206,300 | $3,920 | 26,258,951 |
| 2026-01-14 00:57 | 2026-01-12 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.66 | 3,000 | $4,980 | 422,990 |
| 2026-01-07 01:07 | 2026-01-06 | YELP | YELP INC | Nachman Joseph R | Officer | SELL | $33.34 | 7,000 | $233,360 | 188,880 |
| 2026-01-05 17:15 | 2025-12-29 | CBDS | Dogecoin Cash, Inc. | TOBIAS DAVID | Director, Officer, 10% owner | SELL | $0.02 | 262,949 | $4,891 | 26,505,251 |
| 2026-01-06 01:06 | 2026-01-05 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.62 | 3,000 | $4,866 | 419,990 |
| 2026-01-03 00:20 | 2026-01-02 | YELP | YELP INC | Saldanha Craig | Officer | SELL | $30.43 | 1,200 | $36,516 | 192,079 |
| 2025-12-30 00:04 | 2025-12-26 | YELP | YELP INC | Amara Carmen | Officer | SELL | $30.69 | 1,500 | $46,035 | 74,378 |
| 2025-12-30 04:36 | 2025-12-29 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1,377.00 | 3,600 | $4,957,200 | 416,990 |
| 2025-12-24 00:37 | 2025-12-22 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.50 | 3,300 | $4,957 | 413,390 |
| 2025-12-23 00:13 | 2025-12-19 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.54 | 4,452 | $6,856 | 410,090 |
| 2025-12-20 00:54 | 2025-12-17 | RGS | REGIS CORP | MERRIMAN MICHAEL J | Director | SELL | $28.00 | 500 | $14,000 | 13,067 |
| 2025-12-18 03:14 | 2025-12-15 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.63 | 3,000 | $4,890 | 405,638 |
| 2025-12-17 05:30 | 2025-12-15 | TONX | TON Strategy Co | CUTAIA RORY J. | Director | SELL | $2.57 | 88,626 | $227,565 | 12,506 |
| 2025-12-17 01:31 | 2025-12-16 | YELP | YELP INC | Schwarzbach David A | Officer | SELL | $30.41 | 13,500 | $410,522 | 127,627 |
| 2025-12-17 00:30 | 2025-12-15 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.16 | 3,000 | $3,489 | 405,638 |
| 2025-12-13 05:40 | 2025-12-10 | TONX | TON Strategy Co | CUTAIA RORY J. | Director | SELL | $3.05 | 151,449 | $462,041 | 101,132 |
| 2025-12-13 05:30 | 2025-12-03 | TONX | TON Strategy Co | CUTAIA RORY J. | Director | SELL | $3.47 | 78,600 | $272,357 | 252,581 |
| 2025-12-11 22:47 | 2025-09-08 | CBDS | Dogecoin Cash, Inc. | TOBIAS DAVID | Director, Officer, 10% owner | SELL | $0.01 | 3,201,020 | $44,174 | 26,768,200 |
| 2025-12-09 03:46 | 2025-12-05 | YELP | YELP INC | Nachman Joseph R | Officer | OPT+S | $30.10 | 20,325 | $611,846 | 195,880 |
| 2025-12-08 18:51 | 2025-12-04 | SCI | SERVICE CORP INTERNATIONAL | Nash Elisabeth G. | Officer | OPT+S | $76.32 | 42,400 | $3,236,057 | 110,006 |
| 2025-12-09 00:15 | 2025-12-08 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.66 | 3,000 | $4,971 | 402,638 |
| 2025-12-06 05:30 | 2025-12-03 | TONX | TON Strategy Co | CUTAIA RORY J. | Director | SELL | $62.41 | 78,600 | $4,905,057 | 252,581 |
| 2025-12-04 01:29 | 2025-12-03 | YELP | YELP INC | Barone Christine | Director | SELL | $30.00 | 15,000 | $450,000 | 31,435 |
| 2025-12-04 01:07 | 2025-12-03 | YELP | YELP INC | Amara Carmen | Officer | SELL | $30.00 | 1,000 | $30,000 | 75,878 |
| 2025-12-03 05:30 | 2025-11-28 | TONX | TON Strategy Co | CUTAIA RORY J. | Director | SELL | $3.16 | 177,749 | $561,598 | 331,181 |
| 2025-12-03 02:58 | 2025-12-02 | YELP | YELP INC | Eaton Sam | Officer | SELL | $28.85 | 195 | $5,626 | 122,880 |
| 2025-12-02 01:29 | 2025-12-01 | YELP | YELP INC | Saldanha Craig | Officer | SELL | $28.62 | 1,200 | $34,344 | 193,279 |
| 2025-12-02 00:05 | 2025-12-01 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.67 | 2,950 | $4,924 | 399,638 |
| 2025-11-27 05:30 | 2025-11-24 | TONX | TON Strategy Co | CUTAIA RORY J. | Director | SELL | $3.08 | 390,940 | $1,203,470 | 508,930 |
| 2025-11-27 03:06 | 2025-11-26 | YELP | YELP INC | Schwarzbach David A | Officer | SELL | $29.31 | 9,611 | $281,678 | 141,127 |
| 2025-11-26 01:18 | 2025-11-25 | YELP | YELP INC | Amara Carmen | Officer | SELL | $28.82 | 500 | $14,410 | 76,878 |
| 2025-11-21 00:33 | 2025-11-19 | HRB | H&R BLOCK INC | Jones Jeffrey J II | Director, Officer | OPT+S | $44.54 | 128,818 | $5,738,121 | 861,313 |
| 2025-11-21 00:01 | 2025-11-19 | WW | WW INTERNATIONAL, INC. | Hawks Carney | Director | BUY | $22.14 | 29,057 | $643,464 | 29,057 |
| 2025-11-15 00:31 | 2025-11-12 | HRB | H&R BLOCK INC | Jones Jeffrey J II | Director, Officer | OPT+S | $46.46 | 176,449 | $8,198,173 | 906,313 |
| 2025-11-11 01:05 | 2025-11-10 | DLPN | Dolphin Entertainment, Inc. | O'Dowd William IV | Director, Officer | BUY | $1.59 | 3,100 | $4,917 | 396,688 |
| 2025-11-08 00:45 | 2025-11-06 | YELP | YELP INC | Nachman Joseph R | Officer | SELL | $32.16 | 7,000 | $225,086 | 212,668 |
Sector-Wide Insider Alpha
Analyzing insider movements across the Services-Personal Services sector provides a macro-view of executive conviction. When multiple leaders in different companies within the same SIC code (7200) simultaneously buy shares, it often indicates an industry-wide undervaluation or a positive shift in market cycles.
SEC Filings in Services-Personal Services
Every transaction in the Services-Personal Services industry is reported via Form 4 disclosures. By filtering these filings by industry, investors can detect institutional-scale sentiment shifts before they are reflected in broader market indices, following the capital flow of those with intimate industry knowledge.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.