Services-Advertising
Standard Industrial Classification: SIC 7310
Industry Insider Sentiment Analysis
The Services-Advertising sector (SIC 7310) acts as a critical barometer for broader economic health. Our real-time monitoring reveals total transactions. Monitoring "cluster buying" is one of the most reliable leading indicators for future sector performance. By analyzing aggregate data across this specific Standard Industrial Classification, investors can filter out individual company volatility and identify high-conviction trends. When multiple directors and officers within the same industry move capital simultaneously, it often signals an upcoming sector-wide revaluation or a fundamental shift in supply chain dynamics that has yet to be recognized by the broader public market.
| Filing Date | Trade Date | Ticker | Company | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-11-02 21:24 | 2026-10-29 | IBTA | Ibotta, Inc. | Daspit Marisa | Officer | SELL | $50.04 | 246 | $12,309 | 116,259 |
| 2026-10-23 20:25 | 2026-10-21 | IBTA | Ibotta, Inc. | Daspit Marisa | Officer | SELL | $50.10 | 746 | $37,377 | 116,505 |
| 2026-10-23 20:28 | 2026-10-21 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $49.42 | 49,899 | $2,465,879 | 0 |
| 2026-10-23 20:24 | 2026-10-21 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $49.93 | 25,018 | $1,249,176 | 226,383 |
| 2026-10-21 20:27 | 2026-10-19 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $47.58 | 63,064 | $3,000,680 | 0 |
| 2026-10-07 20:48 | 2026-10-05 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $41.43 | 15,142 | $627,304 | 823,886 |
| 2026-10-05 20:55 | 2026-10-01 | PSQH | PSQ Holdings, Inc. | Wenzel Krista | Officer | SELL | $4.94 | 112 | $553 | 14,170 |
| 2026-10-05 20:57 | 2026-10-01 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $39.79 | 11,880 | $472,756 | 238,942 |
| 2026-10-02 20:04 | 2026-10-01 | NCMI | National CineMedia, Inc. | Ng Ronnie Y. | Officer | OPT+S | $2.09 | 35,467 | $74,268 | 220,294 |
| 2026-10-02 20:02 | 2026-10-01 | NCMI | National CineMedia, Inc. | Lesinski Thomas F. | Director, Officer | OPT+S | $2.09 | 70,933 | $148,534 | 583,061 |
| 2026-10-02 20:06 | 2026-10-01 | NCMI | National CineMedia, Inc. | Woods Maria VG | Officer | OPT+S | $2.09 | 12,189 | $25,524 | 176,806 |
| 2026-09-25 21:40 | 2026-09-10 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $40.07 | 16,500 | $661,216 | 449,632 |
| 2026-09-23 20:20 | 2026-09-21 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $41.34 | 15,142 | $625,982 | 823,886 |
| 2026-09-18 14:35 | 2026-09-18 | THRY | Thryv Holdings, Inc. | Walsh Joe | Director, Officer | BUY | $1.80 | 25,000 | $45,000 | 788,099 |
| 2026-09-17 01:06 | 2026-09-14 | FLNT | Fluent, Inc. | GEYGAN JAMES | Director, 10% owner | BUY | $3.38 | 12,376 | $41,831 | 3,137,960 |
| 2026-09-17 01:06 | 2026-08-14 | FLNT | Fluent, Inc. | GEYGAN JAMES | Director, 10% owner | SELL | $3.85 | 1,915 | $7,382 | 3,125,584 |
| 2026-09-17 01:06 | 2026-09-14 | FLNT | Fluent, Inc. | GLOBAL VALUE INVESTMENT CORP. | 10% owner | BUY | $3.38 | 12,376 | $41,831 | 3,229,627 |
| 2026-09-17 01:06 | 2026-08-14 | FLNT | Fluent, Inc. | GLOBAL VALUE INVESTMENT CORP. | 10% owner | SELL | $3.85 | 1,915 | $7,382 | 3,217,251 |
| 2026-09-14 20:39 | 2026-09-10 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $40.04 | 40,200 | $1,609,725 | 202,000 |
| 2026-09-14 20:30 | 2026-09-10 | FLNT | Fluent, Inc. | Graff David Allen | Director | SELL | $3.00 | 25,000 | $75,000 | 95,438 |
| 2026-09-10 21:10 | 2026-09-08 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $37.71 | 39,103 | $1,474,472 | 823,886 |
| 2026-09-09 12:30 | 2026-09-04 | FLNT | Fluent, Inc. | Schulke Ryan | Director, Officer, 10% owner | BUY | $3.08 | 2,823 | $8,684 | 4,156,617 |
| 2026-09-04 00:46 | 2026-09-01 | DRCT | Direct Digital Holdings, Inc. | Walker Mark D | Director, Officer | SELL | $2.02 | 2,136 | $4,316 | 7,864 |
| 2026-09-03 21:31 | 2026-09-01 | IBTA | Ibotta, Inc. | Daspit Marisa | Officer | SELL | $37.29 | 4,668 | $174,079 | 117,251 |
| 2026-09-03 21:34 | 2026-09-01 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $36.97 | 11,880 | $439,200 | 261,382 |
| 2026-08-20 22:46 | 2026-08-18 | MNTN | MNTN, Inc. | Baroda Ventures LLC | 10% owner | SELL | $12.75 | 275,115 | $3,507,716 | 6,375,543 |
| 2026-08-19 20:23 | 2026-08-17 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $35.93 | 35,616 | $1,279,768 | 0 |
| 2026-08-19 15:25 | 2026-08-18 | ADMQ | ADM ENDEAVORS, INC. | Johnson Marc | Director, Officer | BUY | $0.04 | 243,000 | $9,890 | 62,323,428 |
| 2026-08-17 23:32 | 2026-08-13 | MNTN | MNTN, Inc. | Baroda Ventures LLC | 10% owner | SELL | $12.55 | 60,440 | $758,323 | 6,650,658 |
| 2026-08-17 20:18 | 2026-08-13 | IBTA | Ibotta, Inc. | Lehrman Thomas D | Director | SELL | $37.33 | 30,273 | $1,130,006 | 25,570 |
| 2026-08-13 21:25 | 2026-08-11 | IBTA | Ibotta, Inc. | Lehrman Thomas D | Director | SELL | $36.08 | 42,407 | $1,529,866 | 34,292 |
| 2026-08-11 20:33 | 2026-08-07 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $39.90 | 800 | $31,922 | 267,322 |
| 2026-08-06 21:35 | 2026-08-04 | THRY | Thryv Holdings, Inc. | PAULSON & CO. INC. | 10% owner | BUY | $2.81 | 399,548 | $1,122,370 | 8,843,383 |
| 2026-08-05 20:49 | 2026-08-03 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $24.46 | 11,880 | $290,629 | 267,522 |
| 2026-08-05 20:52 | 2026-08-03 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $34.28 | 95,030 | $3,257,315 | 0 |
| 2026-08-04 20:08 | 2026-08-03 | NCMI | National CineMedia, Inc. | Ng Ronnie Y. | Officer | SELL | $4.05 | 1,000 | $4,050 | 204,095 |
| 2026-08-04 20:06 | 2026-08-03 | NCMI | National CineMedia, Inc. | Lesinski Thomas F. | Director, Officer | OPT+S | $4.18 | 50,623 | $211,766 | 550,661 |
| 2026-07-28 15:28 | 2026-07-22 | STFS | Star Fashion Culture Holdings Ltd | ZHANG PINGTING | Director, Officer | BUY | $1.30 | 2,000,000 | $2,600,000 | 2,032,500 |
| 2026-07-22 20:20 | 2026-07-20 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $31.82 | 15,142 | $481,855 | 866,484 |
| 2026-07-08 21:21 | 2026-07-06 | IBTA | Ibotta, Inc. | Clark Jermoluk Founders Fund I LLC | 10% owner | SELL | $30.15 | 500,000 | $15,075,000 | 3,341,308 |
| 2026-07-08 20:39 | 2026-07-06 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $33.10 | 9,402 | $311,237 | 0 |
| 2026-07-06 21:08 | 2026-07-01 | IBTA | Ibotta, Inc. | Swanson Luke Roy | Officer | SELL | $35.14 | 11,880 | $417,438 | 273,462 |
| 2026-07-06 21:09 | 2026-07-01 | IBTA | Ibotta, Inc. | Leach Bryan | Director, Officer, 10% owner | OPT+S | $35.21 | 28,231 | $993,966 | 0 |
| 2026-07-02 20:40 | 2026-07-02 | NCMI | National CineMedia, Inc. | Woods Maria VG | Officer | OPT+S | $3.77 | 12,058 | $45,488 | 163,162 |
| 2026-07-02 20:38 | 2026-07-02 | NCMI | National CineMedia, Inc. | Ng Ronnie Y. | Officer | OPT+S | $3.77 | 32,328 | $121,954 | 205,095 |
| 2026-07-02 20:36 | 2026-07-02 | NCMI | National CineMedia, Inc. | Lesinski Thomas F. | Director, Officer | OPT+S | $3.77 | 70,168 | $264,702 | 526,724 |
| 2026-06-29 21:08 | 2026-01-16 | DRCT | Direct Digital Holdings, Inc. | Locke Mistelle | Director | OPT+S | $3.78 | 132 | $500 | 369 |
| 2026-06-29 21:09 | 2026-06-12 | DRCT | Direct Digital Holdings, Inc. | Walker Mark D | Director, Officer | OPT+S | $2.80 | 1,363 | $3,816 | 0 |
| 2026-06-29 21:10 | 2026-06-09 | DRCT | Direct Digital Holdings, Inc. | Cohen Richard | Director | OPT+S | $2.95 | 101 | $298 | 501 |
| 2026-06-29 21:11 | 2026-06-09 | DRCT | Direct Digital Holdings, Inc. | Leatherberry Antoinette Renee | Director | OPT+S | $2.95 | 90 | $265 | 531 |
Sector-Wide Insider Alpha
Analyzing insider movements across the Services-Advertising sector provides a macro-view of executive conviction. When multiple leaders in different companies within the same SIC code (7310) simultaneously buy shares, it often indicates an industry-wide undervaluation or a positive shift in market cycles.
SEC Filings in Services-Advertising
Every transaction in the Services-Advertising industry is reported via Form 4 disclosures. By filtering these filings by industry, investors can detect institutional-scale sentiment shifts before they are reflected in broader market indices, following the capital flow of those with intimate industry knowledge.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.