Capitalizator.

Capitalize Yourself: Right Data. Real Growth.

Consumer Defensive

Exclusive insider sentiment analysis for the Consumer Defensive sector. Track real-time Director purchases and institutional money flow to identify high-conviction opportunities before the market reacts.

$
$
Exch:
Filing Date Trade Date Ticker Company Name Reporting Person Relationship Industry Type Price Qty Total, $ Owned After Change, %
2026-07-15 21:07 2026-07-13 HSY HERSHEY CO HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner Confectioners SALE $172.53 30,000 $5,175,855 1,226,119 -2.4%
2026-07-15 20:48 2026-07-13 CVSA Covista Inc. Beard, Stephen W. Officer; Chairman & CEO Education & Training Services SALE $132.75 5,291 $702,401 418,742 -1.2%
2026-07-15 20:27 2026-07-13 PSMT PRICESMART INC Bahrambeygui Sherry S. Director Discount Stores SALE $194.63 1,300 $253,019 39,949 -3.2%
2026-07-15 18:28 2026-07-14 KR KROGER CO COSSET YAEL Officer; Executive Vice President Grocery Stores SALE $58.80 30,000 $1,764,000 127,868 -19.0%
2026-07-14 20:50 2026-07-13 PSMT PRICESMART INC INFANTE BEATRIZ V Director Discount Stores SALE $195.98 800 $156,784 11,210 -6.7%
2026-07-13 10:51 2026-07-06 COE 51Talk Online Education Group Huang Jack Jiajia Director, Officer, 10% owner; Chief Executive Officer Education & Training Services BUY $16.55 562,560 $9,312,787 30,367,440 +1.9%
2026-07-10 21:29 2026-07-09 AVO Mission Produce, Inc. Globalharvest Holdings Venture Ltd 10% owner Food Distribution BUY $13.28 592,957 $7,874,469 12,963,396 +4.8%
2026-07-10 20:53 2026-07-09 HSY HERSHEY CO HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner Confectioners SALE $172.38 20,000 $3,447,688 1,256,119 -1.6%
2026-07-10 20:05 2026-07-08 HRL HORMEL FOODS CORP /DE/ Bhojwani Gary C. Director Packaged Foods SALE $24.51 20,200 $495,159 32,002 -38.7%
2026-07-10 20:06 2026-07-08 MAMA Mama's Creations, Inc. Tappan Moore III Officer; Chief Operating Officer Packaged Foods SALE $18.65 472 $8,802 12,869 -3.5%
2026-07-09 23:35 2026-07-06 LWAY Lifeway Foods, Inc. SMOLYANSKY EDWARD 10% owner Packaged Foods SALE $29.47 47,082 $1,387,714 1,071,709 -4.2%
2026-07-09 21:59 2026-07-07 EDBL Edible Garden AG Inc HRT FINANCIAL LP 10% owner Farm Products SALE $0.10 537,670 $53,229 322,311 -62.5%
2026-07-09 21:26 2026-07-07 JSDA JONES SODA CO. Harvey Scott F. Officer; President and CEO Beverages - Non-Alcoholic BUY $0.00 303,030 $0 303,030 +100.0%
2026-07-09 20:59 2026-07-07 CVSA Covista Inc. BECK DOUGLAS G. Officer; SVP, GC, Corp. Sec & ISS Education & Training Services SALE $135.37 5,089 $688,910 33,070 -13.3%
2026-07-09 21:00 2026-07-07 CVSA Covista Inc. Phelan Robert J. Officer; Chief Financial Officer Education & Training Services SALE $135.40 5,314 $719,499 50,492 -9.5%
2026-07-09 20:15 2026-07-08 LGCY Legacy Education Inc. Rohmann LeeAnn Director, Officer; Chief Executive Officer Education & Training Services SALE $11.50 5,000 $57,503 883,123 -0.6%
2026-07-09 20:23 2026-07-07 AVO Mission Produce, Inc. Globalharvest Holdings Venture Ltd 10% owner Food Distribution BUY $13.41 1,179,087 $15,813,561 12,370,439 +10.5%
2026-07-09 00:19 2026-07-06 AVO Mission Produce, Inc. Globalharvest Holdings Venture Ltd 10% owner Food Distribution BUY $12.73 650,415 $8,279,783 11,191,352 +6.2%
2026-07-08 21:35 2026-07-06 SFM Sprouts Farmers Market, Inc. Sinclair Jack Director, Officer; Chief Executive Officer Grocery Stores OPT+S $86.14 21,576 $1,858,559 269,980 -7.4%
2026-07-08 21:17 2026-07-06 HSY HERSHEY CO HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner Confectioners SALE $176.95 30,000 $5,308,566 1,276,119 -2.3%
2026-07-08 12:44 2026-06-29 COE 51Talk Online Education Group Huang Jack Jiajia Director, Officer, 10% owner; Chief Executive Officer Education & Training Services BUY $16.26 1,444,920 $23,487,319 29,804,880 +5.1%
2026-07-07 20:35 2026-07-01 EDBL Edible Garden AG Inc HRT FINANCIAL LP 10% owner Farm Products BUY $0.15 416,812 $63,439 859,981 +94.1%
2026-07-06 20:20 2026-07-02 HSY HERSHEY CO Robbin-Coker Cordel Director Confectioners SALE $180.37 124 $22,366 1,643 -7.0%
2026-07-06 20:55 2026-07-01 AFYA Afya Ltd Junior Lelio de Souza Officer; Vice President Education & Training Services SALE $15.00 36,204 $543,060 0 -100.0%
2026-07-06 20:00 2026-07-02 HSY HERSHEY CO HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner Confectioners SALE $181.26 10,000 $1,812,638 1,306,119 -0.8%
2026-07-06 16:31 2026-07-06 UMEW UMeWorld Inc. Ding Yongbiao Officer; CFO Packaged Foods SALE $0.90 10,000 $9,000 1,653,834 -0.6%
2026-07-06 10:17 2026-07-02 TOFB TOFUTTI BRANDS INC A-6684 Ltd. 10% owner Packaged Foods BUY $0.65 3,936 $2,558 710,100 +0.6%
2026-07-06 10:02 2026-07-02 YQ 17 Education & Technology Group Inc. Liu Chang Director, Officer, 10% owner; Chief Executive Officer Education & Training Services BUY $2.20 18,988 $41,753 22,910 +484.1%
2026-07-02 20:55 2026-07-02 LOCL Local Bounti Corporation/DE VALIASEK KATHLEEN Officer; President and CEO Farm Products SALE $1.30 118,720 $154,336 1,524,860 -7.2%
2026-07-02 20:57 2026-07-01 LND BrasilAgro - Brazilian Agricultural Real Estate Co Lopez Gustavo Javier Director Farm Products SALE $3.49 2,000 $6,980 82,266 -2.4%
2026-07-02 21:00 2026-07-01 PFGC Performance Food Group Co HOLM GEORGE L Director, Officer; See Remarks Food Distribution OPT+S $112.30 33,000 $3,706,032 1,621,552 -2.0%
2026-07-02 20:20 2026-07-01 WMT Walmart Inc. Bartlett Daniel J Officer; Executive Vice President Discount Stores SALE $109.64 3,775 $413,891 630,009 -0.6%
2026-07-02 23:28 2026-06-26 LWAY Lifeway Foods, Inc. SMOLYANSKY EDWARD 10% owner Packaged Foods SALE $29.41 176,090 $5,179,370 852,642 -17.1%
2026-07-02 21:52 2026-06-09 ELF e.l.f. Beauty, Inc. AMIN TARANG Director, Officer; Chief Executive Officer Household & Personal Products SALE $51.53 7,000 $360,710 128,593 -5.2%
2026-07-02 21:55 2026-07-01 ELF e.l.f. Beauty, Inc. AMIN TARANG Director, Officer; Chief Executive Officer Household & Personal Products OPT+S $78.24 50,164 $3,924,851 110,496 -31.2%
2026-07-02 21:57 2026-07-01 ELF e.l.f. Beauty, Inc. Hartnett Jennifer Catherine Officer; Chief Commercial Officer Household & Personal Products SALE $80.00 25,357 $2,028,560 28,699 -46.9%
2026-07-02 21:45 2026-06-04 ELF e.l.f. Beauty, Inc. AMIN TARANG Director, Officer; Chief Executive Officer Household & Personal Products SALE $51.94 15,829 $822,158 135,593 -10.5%
2026-07-01 20:10 2026-07-01 LMNR Limoneira CO Hamm Gregory C. Officer; VP, CFO and Treasurer Farm Products SALE $13.05 1,000 $13,054 87,812 -1.1%
2026-07-01 23:31 2026-06-30 NCRA NOCERA, INC. HRT FINANCIAL LP 10% owner Packaged Foods SALE $0.10 199,781 $20,178 1,347,050 -12.9%
2026-07-01 23:31 2026-06-29 NCRA NOCERA, INC. HRT FINANCIAL LP 10% owner Packaged Foods BUY $0.10 117,565 $12,109 1,546,831 +8.2%
2026-07-01 21:14 2026-06-29 HSY HERSHEY CO HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner Confectioners SALE $178.67 30,000 $5,360,058 1,316,119 -2.2%
2026-07-01 15:21 2026-06-30 ODD Oddity Tech Ltd Drucker Mann Lindsay Officer; Global Chief Financial Officer Household & Personal Products OPT+S $15.09 109,602 $1,653,993 92,036 -54.4%
2026-07-01 10:34 2026-06-29 DAO Youdao, Inc. Li Yongwei Officer; Vice President Education & Training Services OPT+S $0.00 6,300 $0 3,420 -64.8%
2026-07-01 00:00 2026-06-29 UTI UNIVERSAL TECHNICAL INSTITUTE INC Grant Jerome Alan Director, Officer; Chief Executive Officer Education & Training Services SALE $41.40 94,500 $3,912,309 335,715 -22.0%
2026-06-30 21:13 2026-06-29 LND BrasilAgro - Brazilian Agricultural Real Estate Co Elsztain Alejandro Gustavo Director Farm Products BUY $3.57 29,000 $103,608 670,370 +4.5%
2026-06-30 20:52 2026-06-26 AFYA Afya Ltd Junior Lelio de Souza Officer; Vice President Education & Training Services SALE $15.00 41,541 $623,115 36,204 -53.4%
2026-06-30 20:55 2026-06-26 AFYA Afya Ltd Basolli Gomiero Mirella Officer; Vice President Education & Training Services SALE $14.80 10,000 $148,000 34,530 -22.5%
2026-06-30 20:42 2026-06-29 SJM J M SMUCKER Co Penrose Jill R Officer; Chief People Officer Packaged Foods SALE $116.70 5,000 $583,475 15,795 -24.0%
2026-06-30 20:46 2026-06-29 TGT TARGET CORP ROATH LISA R Officer; Executive Officer Discount Stores SALE $138.07 7,000 $966,490 35,465 -16.5%
2026-06-30 20:16 2026-06-30 AVO Mission Produce, Inc. Pack Jay A Director Food Distribution BUY $12.10 40,000 $484,000 579,965 +7.4%
SHOW ENTRIES

Strategic Analysis

Analyzing insider transactions within the Consumer Defensive sector provides critical insights into institutional sentiment. When multiple executives across different companies in the same industry exhibit similar buying patterns (cluster buying), it often signals an upcoming sector-wide recovery or undervalued market conditions.

Regulatory Transparency

Our platform tracks SEC Form 4 filings in real-time. We differentiate between routine option exercises and open-market purchases to give you a clear view of "Skin in the Game". Understanding the roles of Directors vs. 10% Owners helps prioritize signals that carry the most predictive weight.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.