Consumer Defensive / Household & Personal Products
Exclusive insider sentiment analysis for the Household & Personal Products sector. Track real-time Director purchases and institutional money flow to identify high-conviction opportunities before the market reacts.
| Filing Date | Trade Date | Ticker | Company Name | Reporting Person | Relationship | Industry | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-07-02 21:52 | 2026-06-09 | ELF | e.l.f. Beauty, Inc. | AMIN TARANG | Director, Officer; Chief Executive Officer | Household & Personal Products | SALE | $51.53 | 7,000 | $360,710 | 128,593 | -5.2% |
| 2026-07-02 21:55 | 2026-07-01 | ELF | e.l.f. Beauty, Inc. | AMIN TARANG | Director, Officer; Chief Executive Officer | Household & Personal Products | OPT+S | $78.24 | 50,164 | $3,924,851 | 110,496 | -31.2% |
| 2026-07-02 21:57 | 2026-07-01 | ELF | e.l.f. Beauty, Inc. | Hartnett Jennifer Catherine | Officer; Chief Commercial Officer | Household & Personal Products | SALE | $80.00 | 25,357 | $2,028,560 | 28,699 | -46.9% |
| 2026-07-02 21:45 | 2026-06-04 | ELF | e.l.f. Beauty, Inc. | AMIN TARANG | Director, Officer; Chief Executive Officer | Household & Personal Products | SALE | $51.94 | 15,829 | $822,158 | 135,593 | -10.5% |
| 2026-07-01 15:21 | 2026-06-30 | ODD | Oddity Tech Ltd | Drucker Mann Lindsay | Officer; Global Chief Financial Officer | Household & Personal Products | OPT+S | $15.09 | 109,602 | $1,653,993 | 92,036 | -54.4% |
| 2026-06-17 14:03 | 2026-06-16 | CHD | CHURCH & DWIGHT CO INC /DE/ | Linares Carlos G. | Officer; EVP Chief Tech&Global New Prod | Household & Personal Products | OPT+S | $99.71 | 10,000 | $997,067 | 4,668 | -68.2% |
| 2026-06-12 20:11 | 2026-06-10 | KVUE | Kenvue Inc. | Howlett Heather | Officer; CFO & CAO | Household & Personal Products | SALE | $18.11 | 3,700 | $66,989 | 29,288 | -11.2% |
| 2026-06-12 11:36 | 2026-06-11 | CHD | CHURCH & DWIGHT CO INC /DE/ | SHEARER ROBERT K | Director | Household & Personal Products | OPT+S | $97.97 | 8,600 | $842,543 | 30,678 | -21.9% |
| 2026-06-11 20:13 | 2026-06-09 | ELF | e.l.f. Beauty, Inc. | MARCHISOTTO KORY | Officer; See Remarks | Household & Personal Products | SALE | $51.53 | 4,352 | $224,259 | 181,868 | -2.3% |
| 2026-06-11 20:13 | 2026-06-09 | ELF | e.l.f. Beauty, Inc. | Milsten Scott | Other | Household & Personal Products | SALE | $51.53 | 4,162 | $214,468 | 144,581 | -2.8% |
| 2026-06-11 20:14 | 2026-06-09 | ELF | e.l.f. Beauty, Inc. | FIELDS MANDY J | Officer; See Remarks | Household & Personal Products | SALE | $51.53 | 4,327 | $222,970 | 106,961 | -3.9% |
| 2026-06-11 20:14 | 2026-06-09 | ELF | e.l.f. Beauty, Inc. | Franks Joshua Allen | Officer; SVP, Operations | Household & Personal Products | SALE | $51.53 | 3,505 | $180,613 | 150,027 | -2.3% |
| 2026-06-11 20:14 | 2026-06-09 | ELF | e.l.f. Beauty, Inc. | Hartnett Jennifer Catherine | Officer; Chief Commercial Officer | Household & Personal Products | SALE | $51.53 | 4,352 | $224,259 | 54,056 | -7.5% |
| 2026-06-11 20:15 | 2025-06-09 | ELF | e.l.f. Beauty, Inc. | AMIN TARANG | Director, Officer; Chief Executive Officer | Household & Personal Products | SALE | $51.53 | 7,000 | $360,710 | 128,593 | -5.2% |
| 2026-06-11 13:39 | 2026-06-10 | CHD | CHURCH & DWIGHT CO INC /DE/ | Buchert Brian D | Officer; EVP of Strategy, M&A, and BP | Household & Personal Products | OPT+S | $98.15 | 10,160 | $997,153 | 1,286 | -88.8% |
| 2026-06-11 13:27 | 2026-06-10 | CHD | CHURCH & DWIGHT CO INC /DE/ | Saligram Ravichandra Krishnamurty | Director | Household & Personal Products | OPT+S | $98.00 | 12,960 | $1,270,080 | 13,653 | -48.7% |
| 2026-06-05 20:09 | 2026-06-04 | ELF | e.l.f. Beauty, Inc. | Hartnett Jennifer Catherine | Officer; Chief Commercial Officer | Household & Personal Products | SALE | $51.94 | 10,318 | $535,917 | 58,408 | -15.0% |
| 2026-06-05 20:08 | 2026-06-04 | ELF | e.l.f. Beauty, Inc. | Franks Joshua Allen | Officer; SVP, Operations | Household & Personal Products | SALE | $51.94 | 6,854 | $355,997 | 153,532 | -4.3% |
| 2026-06-05 20:07 | 2026-06-04 | ELF | e.l.f. Beauty, Inc. | FIELDS MANDY J | Officer; See Remarks | Household & Personal Products | SALE | $51.94 | 8,464 | $439,620 | 111,288 | -7.1% |
| 2026-06-05 20:07 | 2026-06-04 | ELF | e.l.f. Beauty, Inc. | MARCHISOTTO KORY | Officer; See Remarks | Household & Personal Products | SALE | $51.94 | 8,512 | $442,113 | 186,220 | -4.4% |
| 2026-06-05 20:05 | 2025-06-04 | ELF | e.l.f. Beauty, Inc. | AMIN TARANG | Director, Officer; Chief Executive Officer | Household & Personal Products | SALE | $51.94 | 15,829 | $822,158 | 135,593 | -10.5% |
| 2026-06-05 20:06 | 2026-06-04 | ELF | e.l.f. Beauty, Inc. | Milsten Scott | Other | Household & Personal Products | SALE | $51.94 | 8,512 | $442,113 | 148,743 | -5.4% |
| 2026-06-03 21:07 | 2026-06-01 | NUS | NU SKIN ENTERPRISES, INC. | WOODBURY EDWINA D | Director | Household & Personal Products | SALE | $5.70 | 7,203 | $41,057 | 62,433 | -10.3% |
| 2026-06-03 21:10 | 2026-06-02 | NUS | NU SKIN ENTERPRISES, INC. | Winett James M | Director | Household & Personal Products | SALE | $5.62 | 7,203 | $40,481 | 37,448 | -16.1% |
| 2026-06-01 20:15 | 2026-05-28 | ELF | e.l.f. Beauty, Inc. | Levitan Lauren Cooks | Director | Household & Personal Products | OPT+S | $56.31 | 7,714 | $434,376 | 11,550 | -40.0% |
| 2026-06-02 00:35 | 2026-06-01 | ODD | Oddity Tech Ltd | Drucker Mann Lindsay | Officer; Global Chief Financial Officer | Household & Personal Products | OPT+S | $13.44 | 9,603 | $129,064 | 77,709 | -11.0% |
| 2026-05-29 20:30 | 2026-05-28 | ACU | ACME UNITED CORP | OLSCHAN BRIAN S | Director, Officer; President and COO | Household & Personal Products | SALE | $42.00 | 4,833 | $202,986 | 41,172 | -10.5% |
| 2026-05-28 21:24 | 2026-05-27 | NWL | NEWELL BRANDS INC. | Malkoski Kristine Kay | Officer; President, Learning & Dev. | Household & Personal Products | SALE | $3.65 | 11,750 | $42,897 | 0 | -100.0% |
| 2026-05-27 20:07 | 2026-05-22 | NWL | NEWELL BRANDS INC. | Turner Bradford R | Officer; Chief Legal & Admin. Officer | Household & Personal Products | SALE | $3.60 | 100,000 | $360,000 | 464,449 | -17.7% |
| 2026-05-23 00:01 | 2026-05-22 | HNST | Honest Company, Inc. | von Kunssberg Etienne | Officer; SVP, Supply Chain | Household & Personal Products | SALE | $3.34 | 4,544 | $15,177 | 284,913 | -1.6% |
| 2026-05-22 22:07 | 2026-05-20 | HNST | Honest Company, Inc. | Winchell Stephen | Officer; Chief Innovation Officer | Household & Personal Products | SALE | $3.14 | 12,886 | $40,462 | 483,293 | -2.6% |
| 2026-05-22 22:13 | 2026-05-20 | HNST | Honest Company, Inc. | Vernon Carla | Director, Officer; Chief Executive Officer | Household & Personal Products | SALE | $3.14 | 119,389 | $374,881 | 3,946,451 | -2.9% |
| 2026-05-22 22:17 | 2026-05-20 | HNST | Honest Company, Inc. | von Kunssberg Etienne | Officer; SVP, Supply Chain | Household & Personal Products | SALE | $3.14 | 2,651 | $8,324 | 289,457 | -0.9% |
| 2026-05-22 21:52 | 2026-05-20 | HNST | Honest Company, Inc. | Mayle Jonathan | Officer; SVP, Customer Sales | Household & Personal Products | SALE | $3.14 | 6,236 | $19,581 | 449,155 | -1.4% |
| 2026-05-22 22:00 | 2026-05-20 | HNST | Honest Company, Inc. | Sheehey Brendan | Officer; General Counsel | Household & Personal Products | SALE | $3.14 | 9,784 | $30,722 | 715,888 | -1.3% |
| 2026-05-22 22:04 | 2026-05-20 | HNST | Honest Company, Inc. | Sternweis Thomas | Officer; SVP, Enterprise Dev. & Strat. | Household & Personal Products | SALE | $3.14 | 6,673 | $20,953 | 460,797 | -1.4% |
| 2026-05-22 21:36 | 2026-05-20 | HNST | Honest Company, Inc. | Bruce Curtiss James III | Officer; Chief Financial Officer | Household & Personal Products | SALE | $3.14 | 12,669 | $39,781 | 526,157 | -2.4% |
| 2026-05-22 21:22 | 2026-05-20 | HNST | Honest Company, Inc. | Ball Dorria L. | Officer; Chief People Officer | Household & Personal Products | SALE | $3.14 | 6,899 | $21,663 | 425,396 | -1.6% |
| 2026-05-22 17:45 | 2026-05-20 | SPB | Spectrum Brands Holdings, Inc. | Maura David M | Director, Officer; Executive Chairman and CEO | Household & Personal Products | BUY | $72.85 | 2,500 | $182,125 | 790,708 | +0.3% |
| 2026-05-21 20:35 | 2026-03-05 | HNST | Honest Company, Inc. | Vernon Carla | Director, Officer; Chief Executive Officer | Household & Personal Products | SALE | $2.85 | 129,041 | $367,767 | 4,065,840 | -3.1% |
| 2026-05-18 20:06 | 2026-05-15 | CL | COLGATE PALMOLIVE CO | Malcolm Gregory | Officer; EVP and Controller | Household & Personal Products | SALE | $88.44 | 2,300 | $203,412 | 13,598 | -14.5% |
| 2026-05-14 12:57 | 2026-05-13 | CHD | CHURCH & DWIGHT CO INC /DE/ | Price Penry W | Director | Household & Personal Products | OPT+S | $94.86 | 5,960 | $565,345 | 30,070 | -16.5% |
| 2026-05-12 20:58 | 2026-05-11 | NUS | NU SKIN ENTERPRISES, INC. | Nathanson Laura | Director | Household & Personal Products | SALE | $6.73 | 2,676 | $18,009 | 30,473 | -8.1% |
| 2026-05-12 20:27 | 2026-05-08 | KVUE | Kenvue Inc. | Orlando Matthew | Officer; General Counsel | Household & Personal Products | SALE | $17.66 | 38,491 | $679,691 | 0 | -100.0% |
| 2026-05-11 20:05 | 2026-05-07 | CL | COLGATE PALMOLIVE CO | Massey Sally | Officer; Chief People Officer | Household & Personal Products | SALE | $87.41 | 8,599 | $751,633 | 13,785 | -38.4% |
| 2026-05-11 20:43 | 2026-05-08 | NWL | NEWELL BRANDS INC. | Huet Melanie Arlene | Officer; President, Home & Com - Home | Household & Personal Products | SALE | $4.50 | 91,000 | $409,500 | 867 | -99.1% |
| 2026-05-06 20:09 | 2026-05-04 | NWL | NEWELL BRANDS INC. | Platt Tracy L | Officer; Chief Human Resources Officer | Household & Personal Products | SALE | $4.65 | 96,169 | $447,186 | 0 | -100.0% |
| 2026-05-06 18:08 | 2026-05-06 | KMB | KIMBERLY CLARK CORP | Scribner Andrew | Officer; Controller, VP & FP&A | Household & Personal Products | SALE | $98.00 | 4,095 | $401,310 | 0 | -100.0% |
| 2026-05-05 20:54 | 2026-05-05 | CLX | CLOROX CO /DE/ | Breber Pierre R | Director | Household & Personal Products | BUY | $85.82 | 5,000 | $429,124 | 18,000 | +38.5% |
| 2026-05-04 22:35 | 2026-05-04 | KMB | KIMBERLY CLARK CORP | Chen Katy | Officer; President, Int'l Personal Care | Household & Personal Products | OPT+S | $95.34 | 1,596 | $152,164 | 8,362 | -16.0% |
Strategic Analysis
Analyzing insider transactions within the Household & Personal Products sector provides critical insights into institutional sentiment. When multiple executives across different companies in the same industry exhibit similar buying patterns (cluster buying), it often signals an upcoming sector-wide recovery or undervalued market conditions.
Regulatory Transparency
Our platform tracks SEC Form 4 filings in real-time. We differentiate between routine option exercises and open-market purchases to give you a clear view of "Skin in the Game". Understanding the roles of Directors vs. 10% Owners helps prioritize signals that carry the most predictive weight.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.