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Company Analysis

RHD Insider Trading

RHD | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at RHD provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2008-11-19 21:48 2008-11-17 KAMERSCHEN ROBERT Director BUY $0.50 25,000 $12,500 139,156 +21.9%
2008-08-04 23:28 2008-08-01 KAMERSCHEN ROBERT Director BUY $1.47 50,000 $73,540 105,711 +89.7%
2008-03-28 22:15 2008-03-27 SWANSON DAVID C Director, Officer - Chariman & CEO BUY $6.03 8,000 $48,240 128,067 +6.7%
2008-03-19 20:13 2008-03-18 KAMERSCHEN ROBERT Director BUY $4.48 23,000 $103,019 47,034 +95.7%
2008-03-19 20:12 2008-03-18 VEIT DAVID M Director BUY $4.66 10,000 $46,625 19,350 +107.0%
2007-07-17 00:53 2007-07-13 SWANSON DAVID C Director, Officer - Chairman & CEO OPT+S $77.00 26,872 $2,069,227 30,067 0.0%
2007-05-15 20:29 2007-05-11 MCDONALD PETER J Officer - President and COO OPT+S $81.19 24,200 $1,964,880 28,894 0.0%
2007-04-13 00:11 2007-04-10 SWANSON DAVID C Director, Officer - Chairman & CEO OPT+S $75.00 26,872 $2,015,400 30,067 0.0%
2007-04-13 00:11 2007-04-10 BLONDY STEVEN M Officer - EVP & CFO OPT+S $75.00 20,000 $1,500,000 12,559 0.0%
2007-03-22 21:03 2007-03-20 BLONDY STEVEN M Officer - EVP & CFO OPT+S $72.03 21,860 $1,574,661 12,559 0.0%
2007-03-21 21:33 2007-03-19 SWANSON DAVID C Director, Officer - Chairman & CEO OPT+S $42.09 42,167 $1,774,999 30,067 0.0%
2007-02-21 03:10 2007-02-16 BEDNARZ GEORGE F Officer - SVP RHD Interactive OPT+S $72.00 15,307 $1,102,118 13,178 0.0%
2007-01-18 00:17 2007-01-12 SWANSON DAVID C Director, Officer - Chairman & CEO OPT+S $67.00 25,000 $1,675,000 30,067 0.0%
2007-01-10 17:20 2007-01-08 SWANSON DAVID C Director, Officer - Chairman & CEO OPT+S $65.00 25,000 $1,625,000 30,067 0.0%
2006-11-29 00:27 2006-11-27 Le Beau Maggie Officer - SVP & Chief Marketing Officer SELL $62.00 8,159 $505,858 16,610 -32.9%
2006-11-29 00:27 2006-11-27 BUSH ROBERT J Officer - SVP Gen. Counsel & Corp. Sec. OPT+S $62.00 10,000 $620,000 5,051 0.0%
2006-11-14 03:53 2006-11-09 MATTHEWS JAMES R 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:49 2006-11-09 WELSH CARSON ANDERSON & STOWE IX LP 10% owner SELL $59.12 5,981,631 $353,634,025 0 -100.0%
2006-11-14 03:47 2006-11-09 WD Investors LLC 10% owner SELL $59.12 2,947,505 $174,256,496 0 -100.0%
2006-11-14 03:44 2006-11-09 WELSH PATRICK J 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:42 2006-11-09 CARSON RUSSELL L 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:39 2006-11-09 ANDERSON BRUCE K 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:36 2006-11-09 MCINERNEY THOMAS E 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:33 2006-11-09 MINICUCCI ROBERT A 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:31 2006-11-09 DENICOLA ANTHONY J Director, 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:29 2006-11-09 QUAELLY PAUL B 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:27 2006-11-09 RATHER JONATHAN M 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:25 2006-11-09 SWANI SANJAY 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:23 2006-11-09 CLARK JOHN D 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:21 2006-11-09 MACKESY D SCOTT 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:17 2006-11-09 ALMEIDA JOHN 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-14 03:15 2006-11-09 TRAYNOR SEAN 10% owner SELL $59.12 6,161,084 $364,243,286 0 -100.0%
2006-11-03 19:54 2006-11-01 BLONDY STEVEN M Officer - EVP & CFO OPT+S $62.00 20,000 $1,240,000 897 0.0%
2006-11-02 01:20 2006-10-30 BLONDY STEVEN M Officer - EVP & CFO OPT+S $60.00 20,000 $1,200,000 897 0.0%
2006-08-07 23:04 2006-08-04 SWANSON DAVID C Director, Officer - Chairman & CEO BUY $52.60 2,000 $105,200 3,679 +119.1%
2006-08-07 23:04 2006-08-04 MCDONALD PETER J Officer - President and COO BUY $52.60 2,000 $105,200 13,546 +17.3%
2006-05-26 17:08 2006-05-25 SCHULTZ ALAN F Director BUY $53.06 1,000 $53,055 2,500 +66.7%
2006-03-30 20:46 2006-03-29 Greenman Simon Officer - SVP Digital Strategy OPT+S $58.18 18,660 $1,085,639 0 0.0%
2006-03-29 00:06 2006-03-24 Burnett George Director, Officer - Chairman of the Board OPT+S $59.80 140,700 $8,413,339 34,776 0.0%
2006-03-24 18:50 2006-03-22 Burnett George Director, Officer - Chairman of the Board OPT+S $59.68 301,349 $17,983,363 34,776 0.0%
2006-02-09 02:14 2006-02-02 GHEEWALLA ROBERT R Other BUY $64.70 5,142 $332,692 17,200 +42.6%
2006-01-06 00:17 2006-01-03 BUSH ROBERT J Officer - VP, Gen. Counsel & Corp. Sec. OPT+S $60.63 10,000 $606,342 3,595 0.0%
2005-12-02 21:39 2005-12-01 BEDNARZ GEORGE F Officer - VP - IT & Corp. Planning OPT+S $62.73 8,042 $504,485 11,725 0.0%
2005-11-04 18:35 2005-11-02 BEDNARZ GEORGE F Officer - VP - IT & Corp. Planning OPT+S $62.00 8,000 $496,000 11,725 0.0%
2005-09-12 23:24 2005-09-09 BLONDY STEVEN M Officer - Senior Vice President & CFO OPT+S $65.00 10,000 $650,000 0 0.0%
2005-08-19 19:23 2005-08-17 Boyce Michael R Officer - VP - Marketing OPT+S $66.11 3,307 $218,633 13,655 0.0%
2005-08-19 19:23 2005-08-17 BEDNARZ GEORGE F Officer - VP - IT & Corp. Planning OPT+S $66.11 10,000 $661,123 11,725 0.0%
2005-08-03 18:40 2005-08-01 BLONDY STEVEN M Officer - Senior Vice President & CFO OPT+S $65.14 10,000 $651,354 0 0.0%
2005-07-12 03:37 2005-07-01 RYAN DEBRA M Officer - VP - Human Resources OPT+S $61.84 5,000 $309,221 1,836 0.0%
2005-07-06 23:00 2005-07-01 BLONDY STEVEN M Officer - Senior Vice President & CFO OPT+S $61.84 10,000 $618,441 0 0.0%
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How to Interpret $RHD Trades

Not every insider transaction in RHD is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RHD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for RHD

Insider activity data for RHD is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RHD, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.